Apple’s AI appears in the most unexpected place: a new domain

Apple has added an intriguing new member to its extensive collection of web domains: iWork.ai (via BuyAIdomains.com). Although the Cupertino company owns hundreds of domains, the acquisition of this particular one has led to several speculations about its future plans, especially regarding the integration of artificial intelligence into its suite of office applications.

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One more clue of what it seems like everyone already knows

Apple has maintained the use of the term “iWork” to collectively refer to the apps Pages, Numbers, and Keynote. A term that is a vestige of a bygone era, when Apple sold these applications as a bundled package – and in physical format – dating back to the last version that was distributed this way: iWork’09. Since then, the company’s strategy has evolved, but the recent acquisition of the domain iWork.ai suggests a possible rebirth or refocus towards artificial intelligence.

It is true that it is important to handle with care the information provided by a domain, because for a company like Apple, the best practice is to buy all the domains that may be related to their products, whether they use them or not. Although it is unlikely that this domain will become active, it does indicate that Apple is considering iWork and artificial intelligence as related terms.

Rumors are already talking about the integration of what is internally known as AppleGPT in Apple’s office suite as well as in the rest of the company’s applications. It is too early to draw conclusions, but the truth is that there are already many rumors, and from highly reputable sources, pointing to the arrival of artificial intelligence to almost the entire system with iOS 18.

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Meanwhile, the purchase of iWork.ai by Apple may mean little, but it is one more clue, one more piece of a puzzle that, starting this coming June at WWDC, we will have to have much clearer.