When “Barbie” premiered just over two weeks ago, the marketing campaign had one goal in mind: to make the movie a true box office success. Many analysts predicted that it might not have an easy time, but reality has proven them wrong. Barbie has once again shattered another record: it has achieved over $1 billion in box office revenue – to be precise, $1.031 billion. That’s no small feat.
The Warner Bros film announced this figure early this morning. Thanks to this amount, “Barbie” is now the second highest-grossing movie of 2023, trailing only behind “Super Mario Bros: The Movie,” which earned a staggering $1.35 billion. The Universal Pictures film currently leads this year’s box office rankings, but all signs indicate that Barbie still has a long way to go, and the chances of surpassing Mario are extremely high.
The box office distribution for Barbie is quite balanced. It has earned $459.4 million in the United States and Canada, while reaching $572 million in the rest of the world. In the past week alone, it garnered a total of $127 million, indicating that it’s likely to maintain a weekly revenue of over $100 million for another one or two weeks.
Surpassing the $1 billion mark in earnings is a feat achieved by very few films. Only 53 movies have crossed this threshold, so Barbie not only joins this list but also aspires to secure a high position, especially considering its summer release. To break into the Top 10, it would need to gross at least $1.518 billion, a figure achieved by “The Avengers.” While it’s a challenging goal, it’s not impossible.
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