ChatGPT wants to help you shop without mistakes and not go back to Google

OpenAI has announced that its language model, ChatGPT, now allows users to search and compare products online through a natural conversation, a move that intensifies its challenge to Google in the search sector.

This new feature, presented on Monday, marks an important step in OpenAI’s aspiration to compete in a market that Google has dominated for decades.

The California-based company highlighted that the search has seen remarkable growth, with over 1 billion searches in the last week, underscoring the growing interest in this new feature.

Is OpenAI setting its sights on Google Chrome amid growing competition?

Users can now start conversations to find and compare items, eliminating the need to scan through pages of results. Additionally, ChatGPT allows for follow-up questions and offers personalized recommendations in specific categories such as fashion, beauty, and home electronics.

According to OpenAI, these recommendations come from the web rather than ads, which could represent a significant shift in how consumers interact with online shopping platforms.

In response to this movement, Google has implemented its Gemini assistant in search results, prioritizing AI-generated answers over links to traditional websites, indicating a growing competition between the two companies.

The rivalry reached a new level last week when an executive from OpenAI mentioned that the company would consider acquiring Chrome if Google is forced to sell its browser as a result of an antitrust case in the United States.

This development highlights not only the regulatory pressure that Google is under but also OpenAI’s ambition to expand its influence in the digital ecosystem.