Crunchyroll joins Aniplex to create a new company to develop and produce anime

Aniplex Inc. and Crunchyroll, LLC have announced the creation of Hayate Inc., a new company focused on the planning, development, and production of anime content specifically for Crunchyroll’s streaming service, which is available globally. This move emphasizes the growing commitment of both entities to the expansion and diversification of anime content in the international market.

A merger that should allow them to produce more and better anime

Hayate Inc. will be based in Tokyo, Japan, a hub for the anime industry, highlighting the company’s intention to be at the heart of the production of this format. The company will be led by Masanori Miyake, who will serve as president and CEO, while Leo, whose last name has not been specified in the announcement, will take on the role of president and COO.

The creation of Hayate Inc. allows Aniplex and Crunchyroll to make the most of their combined experience and resources, ensuring that the content they produce will not only be of high quality but also relevant and appealing to diverse audiences around the world. The staff of Hayate will be selected from both parents, promising a cohesive team with extensive knowledge of the industry and current anime trends.

This new development falls within a broader trend in the entertainment industry, where streaming platforms are looking to diversify their catalogs with original and exclusive content. In fact, many more companies are exploring similar strategies to capitalize on the rise of anime consumption worldwide, which has seen exponential growth in recent years.

In summary, Hayate Inc. represents a significant step for Aniplex and Crunchyroll in their quest to innovate and expand the anime offering, ensuring that they will continue to be key players in the exciting world of digital entertainment.

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