David Lynch directed a PlayStation 2 commercial and it is as fascinating as you would expect

The world of film and television has lost one of its most influential artists, David Lynch, who passed away yesterday at the age of 78 after having to retire due to illness. Known for his surreal style and ability to explore human psychology, Lynch left a legacy that includes masterpieces such as the series Twin Peaks and cult films like The Elephant Man, A True Story, and Mulholland Drive. His artistic vision has marked a before and after in the field of entertainment.

Among his contributions to popular culture, a standout is an iconic advertisement for the PlayStation 2, titled Welcome to the Third Place. This commercial, shot in black and white, is a true example of Lynch’s unique style, characterized by its dreamlike and surreal elements. From a dark hallway to unusual characters like a duck man, the ad managed to capture the audience’s attention, although its sales message was not entirely clear to many.

The European marketing director of PlayStation at the time, David Patton, stated that Lynch was the ideal person to communicate the idea that the PS2 was a gateway to other worlds. Despite initial doubts at Sony, the impact of the advertisement was immediate and resonated in more than a hundred countries, although it was not shown in the United States.

The influence of the director in the video game world was notable

Apart from his work in advertising, Lynch’s influence extends to the world of video games. Titles like Silent Hill 2 and Alan Wake 2 have acknowledged his legacy and incorporated elements of his cinema into their design. Masahiro Ito, art director of Silent Hill 2, has expressed how Lynch’s filmography served as inspiration and discussed the possibility of developing stories with schemes similar to his films, although it ultimately did not materialize.

Through his work, Lynch has left a lasting mark that will continue to influence future generations of filmmakers and video game creators.

PlayStation App DOWNLOAD