Firefox, Mozilla’s iconic web browser, is working on creating a feature that allows users to identify content that is fake, deceptive, or generated through Artificial Intelligence. This will apply to both texts and news articles as well as product reviews, helping users stay well-informed and find truthful reviews about products they are interested in.
The truthfulness of content on the Internet has always been one of the most controversial aspects of this vital tool in the 21st century. Being connected through the web has brought about a technological revolution on multiple scales, but the lack of control mechanisms facilitates the proliferation of low-quality or fraudulent content.
A tool that is in the works following the purchase of Fakespot
This functionality follows the acquisition of Fakespot by Mozilla. Fakespot’s main service is the ability to verify content to detect whether it is genuine or fraudulent. With this implemented tool, we can determine if a news article is generated using AI or if a product on Amazon has fake reviews, among many other things.
In this way, Firefox continues to pave the way for user-value services concerning harmful practices by companies. In fact, in recent months, we also saw Firefox launching a tool for the browser aimed at protecting users from spam content.
Firefox aims to combat fraudulent online content.
Edge and Chrome, their tough competitors
Firefox has a rich legacy as one of the most popular web browsers on the internet, used daily by millions of users for a wide range of tasks on both PCs and mobile devices. One of its main strengths has always been the efficiency of its browser, with low system resource consumption and optimal performance.
However, the rise of Chrome, especially due to the proliferation of Android systems, and Microsoft’s significant investment in its Edge browser, pose tough competition for Mozilla in both the short and long term. There’s no doubt that both Google and Microsoft have more resources, so Mozilla has no choice but to continue working on these types of improvements for Firefox to attract more users.