Article
Google Releases Its Own ChatGPT: “Sparrow”

- January 20, 2023
- Updated: July 2, 2025 at 3:08 AM

Just a few days ago we learned that Microsoft was going to invest more than 9 billion dollars in artificial intelligence (in OpenAI, to be exact), all to go first in this race that is giving us such amazing programs as ChatGPT. And of course, one of its main rivals has reacted to this move: Google.
As we have learned thanks to a recent statement on the official Google blog, the company is working on a large number of AI-related APIs and products, including dozens of models and tools for users, such as Sparrow.
What is Google up to?
Microsoft CEO Satya Nadella has highlighted the role that models like ChatGPT are playing today. As he affirms, we are living in the golden age of artificial intelligence and he assures that it will completely transform work environments.
Knowing all this, Google has announced the release of its own conversational artificial intelligence, Sparrow. Silicon Valley has decided to get down to business and has not taken long to create an adversary to ChatGPT.
Behind Sparrow is DeepMind, a subsidiary of Alphabet and parent company of Google. Founded in 2010, its work focuses on the field of artificial intelligence and its motto focuses on “advance science and benefit humanity”. In 2014 “joined forces with Google”, without neglecting its main task. DeepMind is also responsible for other tools such as MuZero, which managed to learn how to play 57 different Atari games.
In view of what has happened with ChatGPT, Google wants to make Sparrow a commercial program open to the public. Many will wonder what happened so that Sparrow did not see the light of day sooner, and the answer is very simple: “out of caution”. According to DeepMind CEO Demis Hassabis, it is important to treat this technology as tactfully as possible because of all the implications it entails. In fact, the controversy surrounding other models such as Midjourney or Stable Diffusion comes in part from user abuse.
One of the great advantages of Sparrow over ChatGPT is that you can cite sources. In this way, we will know where you got the information to answer our questions. At the moment, we know that Sparrow will be available as a private beta throughout 2023.
Artist by vocation and technology lover. I have liked to tinker with all kinds of gadgets for as long as I can remember.
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