Google’s Gemini 2.0 aims to revolutionize Search with AI-powered conversations

Google is set to transform its search engine with the introduction of Gemini 2.0, the latest iteration of its artificial intelligence technology designed to tackle complex queries related to programming and mathematics. This update marks a significant shift in the search interface, which has remained largely unchanged since its inception in the late 1990s.

As part of the rollout, Google plans to launch an ‘AI mode’ that will provide more conversational summaries above traditional links. However, users are cautioned about potential inaccuracies, whimsically dubbed “hallucinations” by the tech industry. Google emphasizes that while it aims to offer more nuanced responses, these AI-generated overviews may inadvertently mislead, reflecting unintentional personas or opinions.

The new features will be made available without a special sign-in requirement, marking a move towards broader accessibility. Nevertheless, the company is initially restricting access to the ‘AI mode’ to subscribers of its $20-per-month Google One AI Premium service, suggesting a cautious approach as the technology is tested in its Labs section.

While Google asserts that the AI summaries will encourage users to engage further with links, concerns loom over the impact on traffic for online publishers. Many fear that as AI-generated content begins to dominate search results, it could continue to siphon off crucial clicks, thereby affecting their advertising revenue. The dialogue among internet publishers remains tense, with many suggesting that Google stands to gain disproportionately from these changes.

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Adding to the scrutiny, the U.S. Justice Department is pursuing a case alleging that Google maintains its monopoly through such practices. Proposals on breaking up its operations, including the potential sale of its Chrome browser, are scheduled to move forward next month. Adding to the complications, online educational service Chegg has filed a lawsuit against Google, accusing the company of misappropriating content from its site for AI-generated overviews. Google has denied these allegations.