Has the end of Twitter arrived or is it just a mirage? We tell you why everyone is moving to Bluesky

It has been a daily drip. When Twitter was bought by Elon Musk and started making erratic decisions, such as allowing people to see messages from those they’ve blocked or allowing his social network to be filled with tension and far-right messages, many ended up leaving for good, either to a less relevant alternative (Mastodon, Threads, etc.) or to live their online life away from the social network. For over a year, we have lived with the uncertainty of what would be Twitter’s successor, but only now, when the massive exodus has finally arrived, have we known what the solution was.

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Blue like the sky

What worked on Twitter in its early days wasn’t the platform itself, but the people you encountered on it. When the worst you could find was a troll or someone bored who wanted to argue with you. When bad people were banned and hateful behavior wasn’t allowed. When it was a playground for creativity, humor, and camaraderie. Sometime later, it has turned into Mordor, a place where the people you didn’t want to enter have done so, and their greatest pleasure is to annoy you. You, specifically.

Long-time Twitter users felt like they were in a prison that they stayed in because there was no real alternative: after all, none of the other destinations had enough people to create a real community. However, after Donald Trump’s success in the elections, with Elon Musk as his second in command, more progressive users have decided to seek an island where they can be safe on Bluesky, the platform created by Jack Dorsey after leaving Twitter, which is basically like an early version of that social network.

Videos can only be one minute long, gifs have pixels, there are no polls, and you can’t attach photos in direct messages, but it has something that goes completely against the current direction of Twitter: you can block entire lists of people. In just two clicks, you can ensure that you won’t read anything that goes against your ideals and that no one will come to your comments to stir things up. Is it an echo chamber? Yes. Of course. After what we’ve been experiencing since 2020, it’s exactly what we need. A little bit of peace. There may be fewer people, but it’s growing by leaps and bounds… and it’s noticeable in the interaction.

Fewer people, more audience

The Twitter algorithm is so damaged that currently, by posting the same message, you get more views on Bluesky with a quarter of the followers. In other words: it’s worthless to have tens of thousands of followers if the interaction is null because the social network decides to hide your messages or show them only to those who oppose you to encourage confrontation. And a large part of the people have already realized this: Bluesky users, who in July were close to six million, now exceed 18 million, increasing at a rate of one million per day.

In fact, it is the most downloaded app in the App Stores, and we can all see in our Twitter follower count that it is causing real damage to the other social network, which is gradually declining, almost dripping, to a result that the owner of SpaceX doesn’t care about at this point. After all, he already has what he wanted, which was a position in politics. The natural result is what we are all sensing: Bluesky and Twitter will be separated by political affiliation, creating respective echo chambers. Except for a few brave souls shouting into the void and other successful accounts that don’t want to rid themselves of their ego so quickly, everything seems to indicate that we will have two powerful social networks, with Threads as the haven of Stephen King and Instagram users.

And yes, it’s a hassle. Of course, it’s a hassle. Starting from scratch is not something anyone enjoys, but there are tools and extensions that make it easy to find your friends and rebuild the community from scratch. It may take time to reach the numbers you once had, but you will gain something much better than that: peace of mind. Knowing that there are no bots, cryptocurrency ads, or people using your face to discredit you. That you won’t lose your job because of what a name followed by numbers, which is clearly a multi-account, says.

At the moment, Bluesky is in its early stages, and everyone is treating each other with the expected (and expectable) cordiality. For now, it hasn’t reached its user limit, and beyond the server issues, it should prepare to welcome the 20 millionth Twitter user. Considering that Twitter has 586 million active users, it still has a long way to go, but no one believed it would get this far. Who knows, it might just remain a niche social network, but it’s likely to grow, even if only due to the bandwagon effect. Because entering like a bull in a china shop has its consequences. And they are not positive.

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