If tomorrow they decided to rename Coca-Cola as “P” and Amazon as “J,” most likely, we would all think that their owners have gone completely crazy. However, there are those who support Elon Musk no matter what he does. In this case, he’s changing a brand that has become a part of everyday language (Twitter) into a letter (“X”) that means nothing to anyone. And since this incredibly strange declaration of intent, he hasn’t been able to stop putting his foot in his mouth for a single moment.
Xeetear
When on Monday he decided to irrevocably change the name (and intentions) of Twitter to transform it into a platform for audio, video, and payments, many doubts arose in people’s minds. Questions like: How would Twitter Videos be called now if XVideos is already taken? Why choose a name that already has copyright by Meta? How did he come up with changing the logo on the offices without permission from the city of San Francisco? And most importantly, what would happen to @X, the person who chose that username 16 years ago?
Gene X. Wang was the person behind the most coveted Twitter account for Musk, and he had been waiting for an email from Musk and his team since the name change was announced. And it arrived. However, they didn’t offer him any financial compensation or recognition of any kind. Musk, as a billionaire, believes that he can simply take what he thinks is his. In other words, they were going to take his username after fifteen years without any consideration.
The email, which came from the generic customer service address, also announced that his tweets -sorry, xeets- and followers would be transferred to a new account created specifically for him, with the charming username @x12345678998765 (although he’ll probably change it, of course). Apparently, Musk names his children with the same names as Twitter accounts.
In the end, Wang ended up writing on his new account, “All’s well that ends well,” suggesting that either he received some money from X, or at least he settled for not having his account completely deleted. His bio still says, “Very interesting times,” but deep down, he probably wishes for less interesting times and to still have the little blue bird. He is missed.
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