How to activate incognito mode in Google Maps and move without leaving a trace

Google Maps remains the most widely used navigation app in the world, helping millions of users reach destinations efficiently by car, foot, bike or public transport. But despite its usefulness, some users worry about how much data Google collects. Thankfully, there’s a built-in solution: Google Maps’ incognito mode lets you use the app without storing your activity in your Google account.

What incognito mode in Google Maps really does

By turning on this feature, you prevent Google Maps from saving searches, visited places or directions to your activity history. This means you can explore without having any of that data tied to your profile, offering a higher degree of privacy during use.

However, it doesn’t make you completely invisible. Your internet provider, phone’s GPS, or other Google services like Assistant may still know your location. So while incognito mode improves privacy within the app, it won’t block all external tracking.

How to activate incognito mode

The process is quick and works the same on Android and iOS. Open the app and tap your profile picture in the top-right corner. Then, select “Turn on Incognito mode.” Once enabled, Google Maps will reload in a private session, and your activity won’t be saved.

What you lose when using incognito

Some features become unavailable. Google Maps won’t store your search history, update your timeline, send notifications or allow app customization. If you need any of these, you’ll have to switch back to the standard mode.

To turn off incognito, simply tap the hat-and-glasses icon and choose “Turn off Incognito mode.”