Likee, a short-video creation and sharing app, is set to join the ranks of TikTok as one of the fastest growing social media apps of its kind on Google Play. And while Likee still has a ways to go, it was, according to a Sensor Tower report, among the top five most-installed apps not long after its release in the second quarter of 2019.
Growing your personal brand on legacy social media apps like Facebook, Twitter, and YouTube can be challenging for several reasons. But TikTok’s monumental rise in 2020 let users know that getting attention online is about finding the right people at the right moment. In this tutorial, we’ll cover the basics of how to create impactful videos on Likee before offering a few helpful pointers on growing your following in this new social sharing app.
Install the Likee app and create an account
Start by downloading the version of Likee that corresponds with your device. Likee is a mobile app that works with both Android and iOS. Next, create your account. It allows you to log in with Facebook, Google, Instagram, and other popular services.
After tapping on one of the icons listed above, sign in to that account. Likee will then ask you to enter your name, date of birth, and gender. Tap Next, and you’ll see a prompt inviting you to discover people you already know who are currently on Likee. If you don’t want the app to access your contacts at this time, skip beyond this step. Finally, tap Start, and Likee brings you to its main page.
Create a video and upload it to Likee
From the main screen in Likee, select My Videos in the menu screen or click on the red and white video camera icon at the bottom center of your screen. Now, select Get Started.
Likee allows you to create and edit videos using an array of augmented reality features. After you click Get Started you’ll notice over a 100 custom video editing tools, including various stickers, effects, and soundtrack options that even incorporate a unique menu of Local Music.
To create a new video in Likee, select Shoot from the options at the bottom of your screen, and then, tap the circular red record button just above it. As you start capturing, select your creative filters, apply an animated sticker, or change the video recording speed to add original effects.
When you’re done filming, tap the checkmark to the right of the delete key symbol. Likee lets you continue editing your clip by trimming its length or adding text and subtitles or more stickers.
Get your Likee videos trending
To ensure that as many people see your videos as possible, set your privacy permissions to public, and add a few popular hashtags in the video description. Hashtags work on Likee just like any other social sharing site. Your audience is more likely to find your videos when you use them. Once you’ve added your description with hashtags and are satisfied with the results, click Post.
Unlike the major social sharing sites, new Likee users report that their videos can go viral after just a few hours. Now that you have the gist of how to create and post videos in Likee, let’s explore a reliable content creation strategy for the app in the final two steps.
Discover your target audience on Likee
Likee was initially popular with younger content creators under 25, but the platform has recently started to support a more diverse range of users. Not unlike any other social media platform, the trick is how to tap into a specific audience while generating content that sets itself apart from the crowd.
And while a specific demographic of users may view social media as the new vector for becoming a cultural celebrity, there are plenty of other more viable reasons to identify your niche market in Likee to promote your brand.
For example, if you own a small business or are just now starting a new one, Likee’s search features make it simple to target the specific demographic that might be interested in your products. It just takes a bit of solid marketing acumen to determine the age groups and tone preferences of the audience you wish to engage.
Cross-promote your Likee videos on the major social media sites
The Likee app is comparatively new, which presents a great opportunity to get in from the ground up as it were. With that in mind, the application is still gaining traction as many social media users haven’t discovered the benefits of Likee yet.
One of the best ways to get results and increase your views on Likee is to cross-promote your videos on the legacy social media channels like Facebook, Instagram, and Twitter. And don’t forget to include a call-to-action, inviting your viewers on these third-party sites to visit and follow your Likee account.
Discover your original creative voice on Likee
If your goal is to gain thousands of social media followers and a short time, the Likee app is promising. With more than 150 million users across the globe, Likee is a great starting point for new content creators. The app allows users to leverage their popularity on the platform to gain further traction on the more ubiquitous social sharing sites. If you’re looking to expand your social media posting potential, learn more about how Twitter has introduced a way to write longer posts.
