Instagram launches a new type of Reels that will only be shared with people who don't follow you

Instagram has started to implement a new feature for creators to experiment with their videos. Now, Reels can be set to “test mode,” an option that allows the content to only be visible to users who do not follow the creator’s account.

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Although at first glance it might seem illogical to hide content from regular followers, the goal is to enable creators to test new formats or topics that might not interest their current audience. Those who have tried the feature highlight its usefulness for exploring trends, expanding their reach, and stepping out of their usual niche.

The Trial Reels will feature detailed analytical reports, such as views, “likes,” and shares, approximately 24 hours after posting. These results help creators assess the reception of the content without compromising the perception of their regular audience. If the video is successful, it is possible to change the settings to make it visible to followers and allow Instagram to automatically share the most popular videos.

The Instagram test Reels are now available globally. To create a Reel in test mode, simply activate the “test” widget during the publishing process. These videos will not appear on the profile until the creator decides to share them.

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