Meta, the parent company of Mark Zuckerberg that houses Facebook, WhatsApp, and Instagram under its umbrella, seems to be preparing a long-term project with which, through a titanic Artificial Intelligence, they will index their huge video ecosystem, one of the ones that generates the most traffic within their services and that, in fact, will involve processing an immense amount of data.
Through this ambitious project, Meta intends for users to have a rich content assistance, especially considering the algorithm that is responsible for recommending videos to users based on their tastes and interests. In this way, the company wants to ensure that users spend more time looking at screens within their applications.
An AI to enhance video assistance
As explained by CNBC, a company executive stated that Meta is making a significant investment in a large-scale AI that is capable of processing all video content within its applications. This is part of a roadmap focused on 2026, aiming to increase user engagement with Reels.
Taking into account that Facebook and Instagram have a large percentage of their traffic and screen time on their Reels videos, this tool would serve them to ensure that the content they show to users is to their liking, thanks to the superior processing of the hypothetical AI. In this way, Meta’s apps would offer more popular results than those of the currently established algorithms, which may not be as accurate.
The fever of Artificial Intelligence
Artificial Intelligence has been on a meteoric upward trend in recent years, both in investment and in general interest from society. Part of this is due to the fact that this technology continues to grow at an astonishing rate, and these systems are already capable of performing tasks and functions that, just 5 years ago, were barely imaginable.
But, as it is evident, every light has a shadow. Artificial Intelligence can be impressive in technical aspects, but it has also become a dangerous tool due to the crimes it facilitates with its access, or that puts many job sectors at risk due to the greed of top executives and the great effectiveness of these tools compared to human labor, which in many cases cannot compete on equal terms against these systems that still lack regulation.
