LinkedIn has launched a new paid subscription called “Premium Company Page”, designed to help users highlight their pages on the platform and convert more LinkedIn members into customers for their businesses. The Premium Company Page is separate from other LinkedIn Premium subscriptions, such as LinkedIn Premium Business.
This new subscription offers access to exclusive features that are only available through Premium, allowing all page administrators to use them. The Premium company page of LinkedIn will be gradually available and only super administrators of the page will be able to subscribe.
The key features of the Premium company page include a custom call-to-action button to drive interaction with potential customers, the ability to see who has visited the page, and the option to display personalized testimonials to increase credibility. In addition, it offers assistance with post writing using artificial intelligence to optimize content and an exclusive feature that allows automatically inviting people who interact with the content to follow the page.
To highlight the subscription, Premium Business pages will display a golden LinkedIn logo in their header. This new subscription option is being tested with selected users from small businesses at an initial price of $99 per month.
