LinkedIn launches new verification tool: How it works and what it means

In an effort to strengthen trust online and curb identity theft, LinkedIn is expanding its “Verified on LinkedIn” program well beyond its own platform. Originally launched in April 2023, the feature allowed users to verify their identity using official documents, work emails, or trusted services like CLEAR or Microsoft Entra. Now, the initiative is extending to external platforms, marking a major shift in how digital identities are authenticated across the internet.

Verification goes beyond LinkedIn

The new phase of the program means that other platforms like Adobe’s Content Authenticity Initiative and Behance can now display the “Verified on LinkedIn” badge, providing professionals with a consistent identity marker across multiple sites. This move is designed to help combat the increasing number of scams, fake recruiters, and fraudulent profiles that plague online business environments.

Battling cyber threats with transparency

Cyberattacks using fake LinkedIn profiles have already caused serious financial damage, including a $600 million crypto heist carried out by North Korean hackers through a scam job interview. By expanding its verification system, LinkedIn aims to deter such attacks by making it harder for malicious actors to impersonate real professionals.

A broader trust framework for the web

This initiative not only enhances security within LinkedIn but also pushes toward a broader, cross-platform framework of trust online. Verified recruiters now also receive a checkmark badge, which helps job seekers identify legitimate offers more easily. As the program grows, it could set a new standard for digital verification across social and creative platforms.