Meta, in order to bring forward many innovations, has the historical habit of taking a look at other social networks and applications. With this, taking inspiration from apps like Tinder, in Threads you will now be able to like or dismiss a post by simply swiping your finger in the right direction. A feature that, according to Meta, will serve to create a more agile and intuitive navigation based on gestures.
Giving a like by swiping on Threads
Adam Mosseri, CEO of Instagram, has been in charge of making this announcement through Threads. From now on, users of Threads will be able to “like” posts or hide them if they are not interested in having that content in their feed, using the swipe left and right gestures, just like Tinder.
However, user reactions may not have been what the company expected, as users have shown irritation at the arrival of features that they are not interested in, while the core of Threads still lacks in terms of features and entertainment. Thus, many users are demanding more work on the arrival of services such as Direct Messages, or the implementation of a chronological feed that allows users to easily find the content of their friends.
A declining performance
Threads has not even reached its first year in operation and has already lost most of the traffic it had in its early days. This service, which functions as a semi-independent offshoot of Instagram, was launched in June 2023, although it did so partially due to non-compliance with the General Data Protection Regulation of the European Union. The ban in Europe, in fact, extended until the end of 2023, when they already adapted to the laws that protect European Union users.
Furthermore, in order to try to reverse the low traffic, Threads is trying various solutions, such as small usability improvements like this content sliding format. Another one, in fact, was carried out in recent weeks, when Facebook added a button for users who create content on this platform to simultaneously upload it to Threads, thus duplicating said content on different platforms, and increasing Threads’ traffic without the user having to use the application itself.
