We’ve been reporting on Netflix’s woes in the stock market and declining user base for a while now as well as covering the innovations the company is working on to try and change its fortunes. The most famous such innovation is most certainly the new cheaper subscription tier that will be supported by ads. Today we can tell you that its release date is now official and is just around the corner. Here is everything you need to know.
Netflix has published blog posts explaining that the new Netflix Basic with Ads subscription tier will cost $6.99 a month when it launches in the US on November 3. In total it will be launching in 12 countries, which are Brazil, Canada, France, Germany, Italy, Japan, Korea, Mexico, Spain, the UK, and Australia. Interestingly, Netflix users in Spain and Canada will gain access to the cheaper tier a day before everybody else on November 2.
As well as the release dates and prices, the Netflix blog post has also confirmed numerous details about the service, which we have been reporting on throughout the year. The ads will show up before, during, and after streamed content and will be between 15 and 30 seconds in length with a total of four to five minutes of ads showing per hour.
Other compromises include only being able to view content at 720p rather than full HD or 4K with HDR which is available on the full subscription tier. Also, users of the Basic plan won’t be able to download content to their devices meaning they will only be able to watch Netflix shows and movies if they have an active internet connection. Finally, which may well be the most frustrating aspect of the new tier, about five to ten per cent of Netflix’s programming will be unavailable to Basic subscribers because of licensing restrictions.