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Netflix partners with Nike to get you fit

Netflix partners with Nike to get you fit
Russell Kidson

Russell Kidson

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Television hasn’t had the best track record of being too good for you. In fact, thinking back to childhood, you likely remember watching TV appearing on the list of unhealthy habits that you should break. However, since Jane Fonda’s workout videos, we’ve been exposed to more health-conscious TV. Most people don’t watch cable anymore, and VHS hasn’t been a thing for quite a while, but Netflix is bringing back mainstream access to health-conscious TV with its latest partnership. 

The subscription-based entertainment service is partnering with Nike to offer access to the Nike training club. For anyone who isn’t already aware, Nike Training Club is a fitness app that gives users access to all sorts of fitness training programs. With a roster comprised of endurance and mobility training, high-intensity interval training (HIIT), yoga, and strength training, there’s something for everyone who wants to build a healthier lifestyle. 

Netflix partners with Nike

The app also hosts fitness training programs at numerous fitness levels, so no matter whether you’re a greenie when it comes to fitness or whether you’re a seasoned pro, there’s something to keep you entertained and getting fit. 

The Nike Training Club episodes will begin streaming from December 30th. Netflix has also stated that the episodes will be released onto the platform in two batches. The first batch is due to drop next week. However, the second will only be released sometime in 2023. We can assume that the service wants to give people enough time to explore the first batch first, or the service wants to ensure that the Nike X Netflix idea is a winning combination.

The first batch of Nike Training Club will be comprised of 46 individual classes arranged into five specially curated sessions. The sessions will be Two Weeks to a Stronger Core, Kickstart Fitness with the Basics, Feel-good Fitness, HIIT & Strength with Tara, and Fall in Love with Vinyasa Yoga. The entire move has a Peloton feel, but should no doubt be a good bet for the subscription service to explore.

Russell Kidson

Russell Kidson

I hail from the awe-inspiring beauty of South Africa. Born and raised in Pretoria, I've always had a deep interest in local history, particularly conflicts, architecture, and our country's rich past of being a plaything for European aristocracy. 'Tis an attempt at humor. My interest in history has since translated into hours at a time researching everything from the many reasons the Titanic sank (really, it's a wonder she ever left Belfast) to why Minecraft is such a feat of human technological accomplishment. I am an avid video gamer (Sims 4 definitely counts as video gaming, I checked) and particularly enjoy playing the part of a relatively benign overlord in Minecraft. I enjoy the diverse experiences gaming offers the player. Within the space of a few hours, a player can go from having a career as an interior decorator in Sims, to training as an archer under Niruin in Skyrim. I believe video games have so much more to teach humanity about community, kindness, and loyalty, and I enjoy the opportunity to bring concepts of the like into literary pieces.

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