According to a new study, Netflix’s future will be very bleak if it continues on this path

Netflix has had a controversial year in terms of its policies. While the platform is doing well with the release of series like One Piece, keeping itself at the top, its price changes and new ideas about account sharing are causing many people to become disillusioned with the platform.

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However, this doesn’t seem to be enough for Netflix. Beyond its latest plan involving ads, according to various reports, Netflix is considering raising its monthly subscription fee. This would mean a significant price hike starting in Canada and the US and eventually rolling out worldwide. Many subscribers have already expressed their dissatisfaction with this decision, and if it continues, it could potentially lead to the downfall of Netflix.

The people against Netflix

According to a study by CivicScience, if Netflix raises its regular subscription prices, 39% of the respondents would “very likely” cancel their subscription. Another 31% would switch to the ad-supported version of Netflix (which doesn’t necessarily result in a loss for the platform, but is significant), and only 20% would stick with this new subscription fee.

The study interviewed 4,000 Americans, but this can be extrapolated globally, as its numbers often clarify how the general public behaves. In the context of the study, audience specialist Colin Dixon warns: “Netflix is pushing the limit of what it can charge before there is a substantial drop in subscribers.”

Additionally, the general perception is that Netflix is losing quality in its catalog. The study indicates that 29% of users have trouble finding content they are interested in on Netflix, which is 5% more than before the writers’ strike began in early May. This means that either Netflix acts quickly and provides more assistance to its subscribers, or its future will be very bleak.

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