Sega would be looking to set up its own Netflix
Although they can't confirm anything now, the idea would be to create their own streaming service

- December 23, 2024
- Updated: July 1, 2025 at 10:36 PM

SEGA has been demonstrating for a few years that they have the potential to be one of the major video game companies. They don’t just have Sonic. They have Yakuza, they have Persona, they have many licenses and the talent to bring them back to the present, and even create new ones. That’s why it shouldn’t surprise us that their intention is to demonstrate this by being bolder. Betting more strongly on themselves. Or as their president has said, bringing back a rock and roll mentality.
The president of Sega, Shuji Utsumi, recently gave an interview to the BBC in which he talked about the present, past, and future of the company. Discussing the direction the company will take from now on. And what their potential plans are for the future.
The most interesting thing about everything he mentioned is the potential he sees in a possible Netflix-style video game service. Although it is not yet on the table, it is something they are currently discussing and about which he cannot give more details yet, but he believes it could be the future of SEGA. Especially because he believes there are some situational problems for it. Particularly, everything related to licenses.
Not just their own Netflix, but also returning to rock and roll
In addition to the idea of creating their own streaming service, something that the president of Sega has emphasized is that he wants to continue expanding the company’s current success outside of Japan. Wanting to make the company shine again, he believes that Sega had lost its confidence. In this way, what he wants is to bring back a rock and roll mentality to video games. Stating that if Nintendo was pop and jazz, they were, and will be again, a more aggressive, forceful, and popular style.
In this way, the idea is for Sega to continue its resurgence, although it remains to be seen what all this will materialize into. But if we are to heed the words of its president, it seems we can expect some interesting prospects for the company.
Cultural journalist and writer with a special interest in audiovisuals and everything that can be played. I'm not here to talk about my books, but you can always ask me about them if you're curious.
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