The voiceover from Nintendo Direct has not managed to reserve a Nintendo Switch 2
This has generated a hilarious conflict among Japanese celebrities on social media

- April 29, 2025
- Updated: April 29, 2025 at 11:46 AM

In an unexpected turn of events, figures close to Nintendo such as Masahiro Sakurai, the director of the Super Smash Bros. series, and Yuichi Nakamura, a prolific voice actor known for his work in Nintendo advertising, have had to enter the pre-order lottery to secure a Nintendo Switch 2 console. Despite their closeness to the company, both have found that there are no shortcuts in the quest for the coveted device.
A Hilarious Rivalry
The scenario became especially comical when, after learning that Sakurai had managed to secure a pre-order, Nakamura expressed his desperation on Twitter, joking that he would cut ties with anyone who got a console before him. This led to a back-and-forth, with references to the 1997 movie, Men in Black, that made a humorous rivalry between them evident. Sakurai commented, through a translator, that “it needs to be forgotten quickly,” referring to the Neuralyzer, the device that erases memories in the movie.
To put an end to this friendly dispute, Sakurai and Nakamura met to recreate a famous scene from Men in Black, where Sakurai used a karaoke microphone as a nod to the Neuralyzer, intending to neuralyze his friend. In a later post, Nakamura shared a melancholic image of a Nintendo Switch with a “2” written on the back, symbolizing his struggle to get one, which adds a layer of sadness to the story.
While Sakurai celebrated his success, other developers, including those linked to projects like the developer of Balatro, were still struggling to get their hands on the coveted console, creating a contrast between the joy of the pre-order and the disappointment among those who have not yet succeeded. This situation reveals not only the demand for the new hardware but also how even those at the top of the industry must face the same difficulties as the general public.
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