Google Chrome will take a giant step forward in its version 120 by getting rid of third-party cookies. This version, which is already being tested for beta users, will select users from certain markets to test what browsing experience would be like without the cookies that websites leave on our devices.
At the moment, this is a test that Google will conduct through Chrome 120’s beta version, but they do not rule out the possibility of implementing a browsing experience without the presence of third-party cookies on our systems in the future.
Chrome Beta Against Cookies
The beta version of Chrome, which would be Chrome 120, aims to test in selected markets what a browsing experience without third-party cookies would be like. It might be inconvenient for certain users who have to log in daily for work-related reasons, but Google wants to test how this approach would work to envision a hypothetical future without third-party cookies in the browser.
Furthermore, currently, it is being tested in the beta version, so this will primarily be tested by beta users in specific markets. It is unclear whether, if the final version of Chrome 120 is perfected, this cookie test would be conducted on a larger scale. If they see positive results, it is possible that by 2024, the way we browse could change permanently.
The advancements in web browsers
The web browser sector is red-hot when it comes to updates. Microsoft Edge is making significant changes to its browser and aims to increase its popularity. Other options like the open-source Vivaldi browser are becoming more appealing in the industry.
The fundamental functioning of web browsers hasn’t changed much over the years, but the quality of the services they encompass has improved considerably. Especially considering the capabilities of mobile devices, all companies competing in the browser sector strive to become stronger brands. However, Google Chrome continues to hold the crown in terms of popularity.
