During Ubisoft’s latest third quarter earnings presentation, the company’s CEO, Yves Guillemot, described the sales of Assassin’s Creed Nexus VR as disappointing and indicated that investment in VR will not increase.
And this is bad news for the industry, as it is one of the most powerful and demanding titles released in VR since the launch of the Meta Quest 3 glasses.
But, like everything in life, it’s about business. Something that Ubisoft has not been able to achieve with its virtual reality games, despite the effort they have made to succeed in this market niche.
Reasons why VR will not be an ambassador at Ubisoft
“We have been a little disappointed with what we have been able to achieve in VR with Assassin’s Creed, it did well, and it continues to sell, but we thought it would sell more, so we are not increasing our investment in VR at the moment, because it needs to take off,” explained Yves Guillemot, CEO of the company.
“We have been very impressed with what Apple has presented, and we believe it is fantastic hardware, but we still consider this VR business as something we need to pay attention to, but not invest too much in it until it grows enough,” concluded the company’s CEO in their financial results letter.
But this doesn’t mean saying goodbye to all the projects that Ubisoft had planned for virtual reality, but rather that the French company will not invest any more money than stipulated for this market niche.
It is understood, as Yves Guillemot explains, that investments related to VR will be few and very controlled, seeking to hit the nail on the head and understand what the audience wants.