This is TikTok’s secret weapon to personalize your ‘For You’ feed

TikTok is giving users a new level of control over what they see in their For You feed, shifting the balance between personalization and algorithmic suggestions. With its latest features, the app offers tools to refine your experience by managing interests and filtering content more intelligently.

Take control of what you see with topic management

The new topic management feature allows users to fine-tune the type of content shown in their feed. Instead of relying solely on the algorithm, TikTok now lets users select areas of interest like travel, food, or sports, and adjust how much content they want from each. This does not eliminate any topics entirely, but creates a more balanced and personalized feed based on individual preferences.

To set it up, users must go to their profile, tap the three lines in the top right, and follow this path: Settings and privacy > Content preferences > Manage topics. From there, each topic can be adjusted on a sliding scale and saved.

Say goodbye to unwanted content with AI keyword filters

Another powerful addition is the AI-powered keyword filter, which blocks videos and comments that match user-defined terms. It goes beyond exact matches by recognizing synonyms and variations. This tool works across multiple sections, including For You, Following, Friends, and Live.

To activate it, navigate to: Settings and privacy > Content preferences > Filter by keywords > Add keyword. Although limited to 10 keywords for now, TikTok has confirmed that this cap will increase to 200 in the coming months, allowing even greater customization and control.

With these changes, TikTok is offering a smarter, more user-centric feed that puts viewers in the driver’s seat.