Twitter is declining more and more, but this Japanese social network just for otakus has worked so well that it has exploded

Twitter, previously recognized as the cultural epicenter of expression on the internet, is undergoing a significant crisis three years after Elon Musk’s acquisition and the rebranding to X. In a period of five months, the platform has lost 11 million users in Europe, reflecting an “exodus” of users seeking alternatives. This situation has been exacerbated by a change in policies and the influence of Musk’s new leadership.

Dying of success, at least temporarily

In this context, Pommu emerged, a new platform created by DLSite, known in Japan for its catalog of comics and video games. Pommu was launched as an alternative focused on artists and the otaku community. However, shortly after its launch, the platform became overwhelmed with adult content, exceeding the management capabilities of its team. The unusual flow of traffic, along with technical errors, led to the temporary suspension of its use, as ongoing maintenance issues were reported.

Despite warnings about a safe and friendly space, the presence of foreign trolls affected the user experience, further highlighting the need for effective solutions in the field of social media. Meanwhile, Threads, Meta’s alternative, has reached a new milestone by surpassing X in daily users for the first time, recording 128.2 million compared to Musk’s network’s 124.7 million. Despite the rise of Threads, Bluesky, another refuge for Twitter exiles, has maintained a more stable user base, although it has also recently faced a decline in its daily user numbers.

Together, these events underscore an increasingly competitive landscape for social media platforms, where user loyalty is increasingly threatened, and new alternatives must navigate significant challenges to achieve stability.

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