Many of us are very tired of the spam we receive in our Gmail emails. Every day, users can receive dozens of spam emails from various sources, and in some cases, with malicious intentions behind them (scams, phishing, malware, etc.).
A situation that also frustrates Google itself to the point that this week they have announced a series of significant changes in managing emails sent by so-called “mass senders,” with the aim of reducing spam and unwanted emails in general.
Starting from next year, those who send more than 5,000 emails to Gmail addresses in a day will have to verify their email addresses, provide an easy way to unsubscribe, and avoid receiving numerous spam complaints from users.
The new measures will require mass senders to properly authenticate their emails following a set of best practices outlined by Google before the next February.
They will also have to allow users to unsubscribe with a single click, and the process should be completed within a maximum of two days. Additionally, they will need to maintain a “low threshold of spam.” If many users mark their emails as spam, they will lose the ability to send emails to Gmail users.
The new measures to be implemented in 2024 will complement the existing ones, which already utilize AI technology to prevent over 99.9% of spam, phishing, and malware from reaching users’ inboxes, blocking a staggering 15 billion unwanted emails per day.
As if that wasn’t enough, Google also announces that they are working with industry partners, such as Yahoo, to widely implement these policies in other email services.
“Regardless of their email provider, all users deserve the safest possible experience,” says Marcel Becker, Senior Product Director at Yahoo. “In the interconnected world of email, that requires all of us to work together. Yahoo looks forward to collaborating with Google and the rest of the email community to make these common-sense, high-impact changes the new industry standard.”
