You can now label AI-generated content on TikTok

You can now label AI-generated content on TikTok
Onur Demirkol

Onur Demirkol

  • Updated:

AI is getting more and more casual in our daily lives, and so is TikTok. According to the latest news, TikTok has rolled out a new tool that will help creators label their AI-generated content on the platform. There were many rumors before today, and the company finally made the official announcement that the tool has gone live.

Shedding Light on AI-Enhanced Content

TikTok’s existing user guidelines already mandate that creators must disclose when their content relies on AI. However, the newly introduced AI labeling feature takes this a step further. Creators will now receive prompts encouraging them to activate this feature, effectively signaling to viewers that the content in question has been generated using AI software.

This AI label is prominently displayed beneath the username in the corner of videos, making it easily noticeable to viewers. Furthermore, the prompt also serves as a reminder of potential consequences, as TikTok warns that undisclosed AI involvement may result in content removal.

The Rapid rise of AI-generated content

AI-generated content has rapidly gained traction on TikTok, emanating from both users and the platform itself. Notably, AI-driven voice cloning software has been utilized to craft convincing imitations, such as simulated Drake songs or fabricated motivational speeches from a Taylor Swift impersonator. These AI-generated creations have garnered millions of views, underlining the need for transparency in distinguishing between human and AI-generated content.


A clear policy

It’s crucial to emphasize that TikTok’s new labeling tools are not optional. Recent company policies explicitly state that any AI-generated content featuring “realistic images, audio, or video” must be properly labeled.

This mandate serves a twofold purpose: first, to provide viewers with essential context, and second, to curtail the potential dissemination of misleading content. It’s worth noting that TikTok offers various disclosure methods, such as stickers or captions, enabling creators to adhere to these guidelines without infringing on community standards.

In light of these developments, TikTok is also actively working on developing its own algorithm to label AI-generated posts automatically. While the platform has not yet revealed the launch date for these in-house labeling tools, the intent is clear: to streamline the process and ensure that AI-generated content is accurately identified.

These initiatives were collaboratively developed in consultation with TikTok’s safety advisory councils, with invaluable input from industry experts and academics.

Additionally, TikTok is committed to adhering to the Partnership on AI’s Responsible Practices for Synthetic Media, a set of recommendations designed to promote transparency in AI-generated content.

The platform has also announced its partnership with the nonprofit organization Digital Moment, aimed at hosting roundtable discussions to engage young community members in advancing AI technology.

TikTok‘s latest move represents a significant stride towards fostering transparency and trust in the realm of AI-generated content, and it underscores the platform’s dedication to responsibly harnessing cutting-edge technology for the benefit of its diverse user base.

As these labeling tools become an integral part of the TikTok experience, users can look forward to a safer and more informed social media environment.

Onur Demirkol

Onur Demirkol

Onur is a Turkish content writer who has been in the field since 2018 with a background in gaming, esports, and technology. Journalism and Creative Writing are two of his motivations in his work life, combined with technology and gaming, his lifelong passions. Studying abroad gave him a different perspective on life; now, he uses his experiences to influence and inform as many as possible.

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