DID YOU KNOW?
Did you know that Musical.ly (now TikTok) first started when Alex Zhu, founder of Musical.ly, saw a group of teens taking selfies and videos while the others were listening to music? He was on a train in Mountain View when he got the idea that could possibly attract the young demographic. By combining music, video and social network, he and his co-founder Yang were able to create an app called Musical.ly (pronounced as MU-zik-lee). Since Musical.ly has more than 40 million active users daily, this popularly known lip-sync app became so successful that several app developers have tried to create an app similar to this one. In addition, there are also other lip-syncing apps available for iOS users and Android users.
Since technology and social network users are getting younger and younger, creating an app that targets tweens and teens such as Musical.ly could become famous. According to Gary Vaynerchuk in his article, one factor is that Musical.ly is an app that Moms won’t be interested in. Furthermore, lip-syncing is known to entertain and attract the audience. One example is when the famous Musical.ly personality Baby Ariel gained over 27 million followers. Some of her popular videos on Musical.ly were also compiled on YouTube. She even gained followers on some of her social media accounts such as Instagram and YouTube.