DID YOU KNOW?
Did you know almost 2.7 million emails are sent every second? This number is expected to reach 246 billion before 2020. That's more than 30 emails for every person on earth, every day. Of course, not everyone sends 30 emails in a day. In fact, very few people do. But, many businesses send thousands of emails daily. Some people even have jobs that require them to do digital communication. Yes, businesses use the best email clients as their primary way of communication as it helps them to grow. It will also lead to new customer acquisition and keep them. Actually, 73% of millennials favor email as their number one means of business communication. That is why companies and businesses automate their campaigns in some way or the other. Moreover, email marketing is now vital to their Return on Investment (ROI). This is because the ROI of emails is four times higher than other marketing formats such as social media, direct mail, and paid search. Surprisingly, email marketing generates $38 in ROI for every $1 spent. Isn't that amazing?
Unfortunately, not all the emails sent are being opened. But, emails have the best chance of being opened within the first hour of arriving in the recipient's inbox. Moreover, email recipients will decide whether an email is attention-worthy in zero to three seconds. You can also test the best days and times to find out when your audience is most active when checking their emails. This will help you increase the open rate of the emails you send.
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