You’re One in 200 Million: What Do Amazon Prime Statistics Say About the Future of Shopping And Streaming

Amazon Prime launched two decades ago as a premium membership service offering free two-day delivery and returns in all Amazon purchases. However, this was only the beginning. Over the past few years this service has evolved, offering much more than saving us a few bucks ever so often. Now including video and music streaming, shopping, reading, healthcare and many other goodies, Amazon Prime is a must-have for anyone looking for a slew of benefits linked into a single Amazon account.

In today’s article we’re going to examine the latest Amazon Prime stats, growth, revenue and usage data, to better understand the past, present and future of this paid subscription service.

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Amazon Prime Stats (Top Picks)

• There’s over 200 million Amazon Prime members worldwide.
• Sales on Prime Day reached $14.2 billion in 2024.
• Amazon Prime is available in 25 countries.
• Amazon reported $21.59 billion just from Prime subscription fees in Q1 2024.

How Many Amazon Prime Members Are There?

There’s currently over 200 million Prime members worldwide. If we look at the numbers gathered by Statista from 2015 to 2020, we can see how in five years the number of subscribers has experienced a 4x growth.

Here’s a detailed breakdown of the results:

• 2015- 46 million subscribers.
• 2016- 65 million subscribers.
• 2017- 100 million subscribers.
• 2018- 125 million subscribers.
• 2019- 150 million subscribers.
• 2020- 200 million subscribers.

How Many Amazon Prime Members Are in the US?

According to Consumer Intelligence Research Partners, Amazon Prime hit a new high of 184 million US subscribers in June 2024. eMarketer backs up this data, estimating that 180.1 million adults in the US use Amazon Prime as of 2024.

Here’s a detailed look on how Amazon Prime memberships have grown in the US:

• 2019- 126 million subscribers.
• 2020- 146.1 million subscribers.
• 2021- 161.7 million subscribers.
• 2022- 168.3 million subscribers.
• 2023- 174.9 million subscribers.
• 2024- 180.1 million subscribers.

How Many Countries Have Amazon Prime?

Currently, Amazon Prime is available in a total of 25 countries. Here’s a list of them:

1. Australia
2. Belgium
3. Brazil
4. Canada
5. Egypt
6. France
7. Germany
8. India
9. Italy
10. Japan
11. Luxembourg
12. Mexico
13. Malaysia
14. The Netherlands
15. Poland
16. Portugal
17. Saudi Arabia
18. Singapore
19. Spain
20. Sweden
21. The Philippines
22. Thailand
23. Turkey
24. United Kingdom
25. United States

Amazon Prime Revenue

It is estimated that by the end of 2024, Amazon’s Prime revenue will be over $40 billion. 

While Amazon hasn’t still made official their latest annual reports, here’s the data we have gathered through Statista and Amazon’s updated quarterly results:

• 2014- $2.76 billion.
• 2015- $4.47 billion.
• 2016- $6.39 billion.
• 2017- $9.72 billion.
• 2018- $14.17 billion.
• 2019- $19.21 billion.
• 2020- $25.21 billion.
• 2021- $31.77 billion.
• 2022- $35.22 billion.
• 2023- $40.2 billion.
• Q1 2024- $10.72 billion.
• Q2 2024- $10.87 billion.
• Q3 2024- $11.27 billion.

How Many Amazon Prime Video Users Are There?

In the Amazon’s Upfront 2024 event, Bezo’s company shared that Prime Video has an ad-supported reach of 200 million clients worldwide (including 115 million just in the US).

In a recent report made by eMarkerter, it is estimated that the number of Prime Video viewers in the US will reach 163.6 million by the end of 2024. To understand its magnitude, we only need to compare it to the 174 million viewers Netflix has in the US.

Here’s a breakdown of Amazon Prime Video users in selected countries:

• United States- 163.6 million.
• India- 65.9 million.
• Germany- 32.3 million.
• United Kingdom- 26.9 million.
• Japan- 16.2 million.
• Canada- 14.6 million.
• France- 13.6 million.
• Australia- 4.9 million.

How Much Do People Spend on Amazon Prime Day?

According to Adobe Analytics, people spent $14.2 billion during the 2024 Amazon Prime Day event, showing a growth of 11% year-over-year.

Here’s a detailed look on Prime Day spending since 2015:

• 2015- $0.9 billion.
• 2016- $1.56 billion.
• 2017- $2.41 billion.
• 2018- $4.19 billion.
• 2019- $7.16 billion.
• 2020- $10.4 billion.
• 2021- $11.2 billion.
• 2022- $12 billion.
• 2023- $12.9 billion.
• 2024- $14.2 billion.

(Source: Statista, Adobe Analytics)

Conclusion

Amazon Prime has evolved dramatically since its launch, from a simple way to have faster deliveries and save on shipping fees to a whole ecosystem of Amazon services and goodies. As the data shows, Amazon Prime memberships have grown at a stable rate during the past years and, if nothing changes, the tendency will remain the same. It all points out there’s a bright future ahead of Jeff Bezo’s empire.