Cyber Monday VS. Black Friday Stats: Which Sales Day Dominates?

Cyber Monday is the most anticipated day for e-commerce markets and online shoppers around the world. After Black Friday’s shopping frenzy and in anticipation of Christmas, millions of consumers worldwide bring Cyber Week to a close on this last day of unmissable sales. Holding records in online spending year after year, Cyber Monday offers deals, promotions and juicy discounts, generating more and more sales every holiday season. How does that compare to Black Friday though?

In today’s article we’ll explore and analyze the latest Cyber Monday statistics and trends of 2024, learning more about this unique prelude to the holiday season.

Subscribe to the Softonic newsletter and get the latest in tech, gaming, entertainment and deals right in your inbox.

Subscribe (it's FREE) ►

Top Cyber Monday Statistics 2024

• Consumers spend a total of $12.4 billion on Cyber Monday every year.
• Cyber Monday sales are expected to reach $13.2 billion in 2024.
• 200.4 million Americans shopped during Cyber Monday in 2023.
• 2023’s Cyber Monday saw a 43% increase in spending compared to 2022. 
• The average US buyer activity increases 512% during Cyber Monday.
• Buyers in the United States spend an average of $650 during Cyber Week.
• 88% of online retailers and businesses offer Cyber Monday deals.

What is Cyber Monday?

Cyber Monday is an annual shopping event held the Monday after Thanksgiving in the United States (although it is currently being adopted by the rest of the world). On 2024, Cyber Monday will be held on the 2nd of December, promising a day full of sales, deals and bargains opportunities for online shoppers.

Cyber Monday Sales and Discounts Statistics 2024

How will Cyber Monday 2024 sales be and how will they compare to 2023’s ones? Here’s everything you need to know.

Cyber Monday Sales Are Expected to Cross $13.2 Billion in 2024

According to recent data shared by Adobe Analytics, Cyber Monday will be the biggest shopping day in 2024, overtaking other key days such as Veteran’s Day, Thanksgiving or Black Friday. 

This is the forecast in numbers and how it compares to 2023:

• Veteran’s Day- 2023: $3.1 billion  2024:$3.3 billion
• Thanksgiving Eve- 2023: $3.9 billion 2024: $4.1 billion
• Thanksgiving- 2023: $5.6 billion  2024:$6.1 billion
• Black Friday- 2023: $9.8 billion   2024: $10.8 billion
• Cyber Monday- 2023: $12.4 billion   2024: $13.2 billion

If we focus on the data recorded since 2014, we can see an exponential growth in Cyber Monday revenue, reaching an estimated increase of 6.1% in 2024. Here’s a detailed breakdown of how sales have changed year-over-year:

• 2014- $2.6 billion
• 2015- $3.1 billion (19.2% increase)
• 2016- $3.7 billion (19.4% increase)
• 2017- $4.7 billion (27% increase)
• 2018- $7.9 billion (68.1% increase)
• 2019- $9.4 billion (19% increase)
• 2020- $10.8 billion (14.9% increase)
• 2021- $10.7 billion (-0.93% increase)
• 2022- $11.3 billion (5.61% increase)
• 2023- $12.4 billion (9.6% increase)
• 2024*- $13.2 billion (6.1% increase)

(*estimated)

Black Friday Growth is Expected to Outpace Cyber Monday in 2024

According to Adobe, Black Friday growth is expected to outpace Cyber Monday this 2024. The reason behind it is that consumers are embracing earlier deals promoted by US retailers. In a recent survey of 5000 US consumers, 71% stated that they plan to shop online on Black Friday, with 70% of them saying they will proactively check for deals during the whole Cyber Week.

More than 50% of Cyber Monday Sales Come from Smartphones

Mobile spending overtook desktop sales in last year’s Cyber Monday. For that reason, it is expected that it will be even more prominent in 2024. If we look at the 2023 data, 59% of Cyber Monday’s revenue came from mobile devices, with only 31% being generated by desktop computers. 

(source: Adobe)

Buy Now, Pay Later Will Set a Record this Cyber Monday

The use of BNPL (Buy Now, Pay Later) has exponentially grown through 2024, and according to Adobe, the trend will continue until the end of the year. It is expected that Cyber Monday 2024 will set a record for the highest BNPL spend on a single day, with $993 million. This is 5.6% more than last Cyber Monday.

Electronics Recorded the Largest Price Discounts in 2023

Some products receive a larger discount during Cyber Monday. The latest data recorded by Adobe shows that electronics is the product category to offer best deals during Cyber Monday (31%). Following close we find toys (27%), computers (24%) apparel, (23%) and furniture (21%).

Here’s a complete breakdown of the results:

• Electronics: (31%)
• Toys: (27%)
• Computers: (24%)
• Apparel: (23%)
• Furniture: (21%)
• Televisions: (19%)
• Appliances: (18%)
• Sporting Goods: (15%)

Cyber Monday Consumer Statistics

Ever wondered how consumers approach Cyber Monday? Through these statistics we’ll see how shoppers have been tackling Cyber Week during the past years and what we can expect for 2024.

97.3 Million Americans Shopped During Last Year’s Cyber Monday

According to the National Retail Federation, nearly 200.4 million Americans shopped during last year’s Cyber Week. From these, 97.3 million shopped over Cyber Monday, with 20.3 million of these sales being in-store and 77 million online. This data shows how consumers are rapidly shifting to online shopping due the convenience and quick evolution of retail technology.

If we compare it to previous years, Cyber Monday sales have been increasing year after year, only descending during 2020 and 2021 due the COVID-19 pandemic. 

Here’s a detailed breakdown of Cyber Week shoppers and how they changed year-over-year:

• 2018- 165.8 million 
• 2019- 189.6 million (+12.55%)
• 2020- 186.4 million (-1.71%)
• 2021- 179.8 million (-3.67%)
• 2022- 196.7 million (+8.59%)
• 2023- 200.4 million (+1.84%)

Online Shoppers Outnumbered In-Store Ones Every Day in Cyber Week

According to a survey made by NFR, online shopping was the preferred purchase choice by customers on Cyber Week 2023. If we look at the data, online shopping led the sales not just on Cyber Monday, but also on Thanksgiving, Black Friday and Cyber Weekend.

• Thanksgiving: 22.5 millions in-store / 35.1 million online
• Black Friday: 76.2 million in-store / 90.6 million online
• Saturday: 59 million in-store / 58.3 million online
• Sunday: 28 million in-store / 36.9 million online
• Cyber Monday: 20.9 million in-store / 73.1 million online

81% of Global Cyber Monday Shoppers do Online Research Before Buying

A recent study made by Klarna shows how 4 in every 5 global Cyber Monday shoppers do some online research on the products they want to buy before going shopping in-store. Younger shoppers are more likely to compare prices than older ones, with 87% of Gen Z’s and 88% of Millenials researching before shopping. On the other hand, only 81% of Gen Xers and 70% of Baby Boomers check online said products before buying them.

Cyber Monday Spending Statistics

We know how shoppers behave during Cyber Monday but… How much do they spend during BFCM, what do they shop for and how are they planning to tackle these deals?

The Average American plans to spend $650 between Black Friday and Cyber Monday

According to Deloitte’s 2024 Black Friday-Cyber Monday survey, shoppers plan to spend $650 during the BFCM week. That’s 15% more than what they spent in 2023. In total, 4 out of 5 of the surveyed plan to either shop on either Black Friday or Cyber Monday. 

56% of Consumer’s Holiday Budgets Will be Spent During Black Friday and Cyber Monday

Based on annual consumer survey projections, 56% of the budget reserved for Holiday shopping will be spent during Cyber Week 2024. This is a notable increase since 2023 and 2019, when it was 47% and 48% respectively.

58% of Shoppers Have Already Put Items in Their Carts to Purchase During Cyber Monday 2024

According to Deloitte, the desire for deals has increased exponentially during this year’s Cyber Week. 58% of the surveyed admitted that they already have put items in their shopping carts and are waiting to see if they will be discounted during Cyber Monday. 37% of the surveyed also stated that they will only purchase items during Black Friday and Cyber Monday if they are at least 50% off. Finally, 34% of the surveyed stated that they will make their purchases at work.

Clothing and Accessories Are the Most Sought Products on Cyber Monday

It is expected that all shopping categories sales will increase during Black Friday and Cyber Monday. According to Deloitte’s calculations, clothes and accessories will have the highest surge of sales during Cyber Monday, reaching 77% of the total. Following closely we find electronics, with 57% and toys and hobbies with 54%.

Here’s a what Black Friday and Cyber Monday Shoppers want to buy:

• Clothing and Accessories- 2023: 70% 2024: 77%
• Electronics and Accessories- 2023: 53% 2024: 57%
• Toys and Hobbies- 2023: 53%  2024:54%
• Home & Kitchen- 2023: 33%  2024:38%
• Food & Beverage- 2023: 27%  2024: 34%
• Health & Wellness- 2023: 24%   2024: 34%
• Pet Products- 2023: 19%  2024: 29%
• Others- 2023: 2%  2024: 2%

Cyber Monday Retailers Statistics

Below these lines we’ll explore how retailers use Cyber Monday to attract new customers through marketing, deals and promotions.

88% of the Top 50 Online Retailers Offer Cyber Monday Deals

According to Digital Commerce 36, 88% of the top online retailers offer some sort of Cyber Monday deal on their site. From them, 78% also offer Black Friday deals, which tend to increase as Cyber Monday approaches.

Amazon Ad Sales Increase Almost 150% on Cyber Monday

Data gathered by Perpetua show that Amazon Ad sales increase exponentially from the 1st of November until Cyber Monday. The latest data shows how ad sales increased 131% during Black Friday and 146% during Cyber Monday.

50% of Retailers Run Lead Acquisition Campaigns During Black Friday and Cyber Monday

1 in 2 online retailers run marketing campaigns to identify, target and generate content to attract new visitors to their site and turn them into loyal customers. Lead generation can increase 113% during Cyber Week in comparison to the rest of the year.

Conclusion

Cyber Monday is one of the most important sales events of the year and an essential day for many e-commerce businesses all over the world. The deals made by the end of Cyber Week can be four or five times the average number, generating billions of dollars in just a few hours. While it is still unclear if Cyber Monday will take over Black Friday as the most popular day to do all Holiday shopping, we can be sure it will continue breaking records year after year.