Get ready to see more unbearable content on LinkedIn because of its new policy

LinkedIn has refocused its advertising program, now called LinkedIn BrandLink, with the aim of making it easier for brands to access audiences through videos from high-profile creators and publishers.

This change is part of the growing demand for visual content on social platforms, where LinkedIn seeks to highlight its significant growth in this format.

According to the company, ads through BrandLink have a 130% higher video completion rate and 23% more views compared to standard video ads.

BrandLink from LinkedIn connects brands with influencers in the B2B space

In addition, members who interact with these ads are 18% more likely to become potential customers, highlighting the effectiveness of this new advertising tool for advertisers.

Since its launch, LinkedIn offers content themes such as artificial intelligence, leadership, small businesses, innovation, and entrepreneurship, allowing brands to align with trusted editorial content and influential voices in the industry.

The Vice President of Product Management, Lindsey Edwards, emphasized that video is one of the fastest-growing formats on the platform, growing at twice the rate of other types of posts.

Among the first creators to join the program are prominent figures in the B2B field, such as Steven Bartlett, Gary Vaynerchuk, and others.

This focus on visual content is supported by the fact that 91% of B2B marketers consider video essential for accelerating advertising return on investment.

Advertisers will also be able to segment their content by location and language, which amplifies their ability to reach specific audiences. BrandLink is already available on LinkedIn’s desktop and mobile applications, making it easier for various advertisers around the world to use.