Mark Zuckerberg, CEO of Meta, highlighted in his first quarter results report that, although artificial intelligence is booming, it will not generate immediate benefits for the company. With the deployment of ChatGPT on multiple Meta platforms, investors’ attention was focused on how generative AI will drive the business. Despite its strong revenues, surpassing $12 billion in net and $36.5 billion in the last quarter, slower growth is expected.
With Meta increasing its investments in AI and the metaverse, Zuckerberg pointed out that investing in new experiences through apps has been profitable in the long term, comparing it to the past success of features like Stories and Reels. However, he warned that becoming leaders in artificial intelligence will be a long-term project that will require several years.
Meta AI, the company’s recent chatbot, has been tested by “tens of millions of people” since its launch, according to Zuckerberg, with a focus on areas such as the Instagram search box. The executive says that success now depends on whether users adopt this assistant and use it regularly on social media.
To monetize Meta AI, Zuckerberg is considering options such as expanding business messaging, including ads or paid content in AI interactions, and allowing users to access more advanced AI models through payments.
Zuckerberg anticipates that in the next year, Meta AI will improve the quality of ads by better understanding users’ purchasing interests. This approach contrasts with OpenAI, which focuses on subscriptions and enterprise approaches, avoiding advertising.
In addition to AI, Zuckerberg showed enthusiasm for Meta’s smart glasses, created in collaboration with Ray-Ban, which have had high demand. The CEO highlighted the device’s multimodal AI and suggested that screenless AI glasses have a significant market, challenging his previous expectations about augmented reality.
