Microsoft Priva, the service that the company launched in 2021 to offer businesses a package of privacy, security, and data usage services, has expanded to offer much broader coverage in terms of the products and services it offers to clients. In this way, the technology company intends for Priva, which has been in service since 2021, to be more attractive to companies that want to boost their privacy and data protection.
Microsoft Priva is concerned about keeping data safe, thus reducing the possibilities of illicit use. In fact, although in Europe it is not as serious thanks to exemplary regulations such as the General Data Protection Regulation, the lack of privacy for users in many cases is more than evident. Therefore, Priva takes care of alleviating this situation in favor of privacy.
News in Microsoft Priva
As can be seen in the new Priva portal, Purview, Microsoft has not hesitated to provide users with a visible improvement in their privacy-focused services. In this way, based on five premises, users will have a service based on the five principles that we show you below:
- Privacy assessment. Through this system, Priva will assess whether privacy is adequately maintained.
- Privacy risk management. If any privacy risks are identified, Microsoft Priva tool helps you manage them accordingly.
- Tracking scanner. Tracking is a very common issue on the Internet, and with Priva’s scanner, you can be aware if this is happening.
- Consent management. A fundamental step to comply with regulations and laws in each territory, and a function that Priva itself will provide to companies.
- Subject rights requests. Similarly, subject rights vary by region, and Priva adapts them to each territory.
The importance of privacy
Nowadays, privacy and data protection of users is at the center of many decisions made by large companies, as laws, especially in places like the European Union, have become stricter to properly protect users’ information and interests. In this way, companies end up having to adapt to lawful methods to obtain information from users, such as the information provided by cookies when browsing the Internet.
However, this system could also disappear sooner or later, since Google itself, aware of the headache that cookies represent for both users and companies, is trying to find browsing models where third-party cookies do not exist. Instead, Google is already considering alternative methods of data collection that, in a voluntary and simpler way, are shared by the user with the websites they browse.
