Over the past couple of weeks, Blizzard’s Pink Mercy campaign has raised over $12.7 million for breast cancer research. Donations were sent to the Breast Cancer Research Foundation in what was the largest corporate donation in the BCRF’s 25-year history. These millions will fund the BCRF’s research into treatment, prevention methods, and the search for a cure for breast cancer.
Blizzard ran the campaign through its hit class shooter Overwatch. For $15, players could purchase an exclusive new pink skin for the hero Mercy, the sales of which went directly to the BRCF. In Overwatch, Mercy is far and away most popular healer in the game, making her thematically fitting for a breast cancer awareness skin.
The runaway success of this campaign is a testament to the generosity of the Overwatch fanbase. For more information on the Breast Cancer Research Foundation, you can check out their website here.