Reddit Answers wants to compete with Google through AI: this is their proposal

Reddit has fully embraced artificial intelligence with a move that aims to change the way we navigate its platform. The company has just introduced Reddit Answers, an AI tool that, thanks to its vast archive of discussions and comments, summarizes relevant conversations to answer our questions directly and clearly. Essentially, this new feature seeks to compete with giants like Google, but with a very particular focus: limiting itself solely to content generated within Reddit.

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What is Reddit Answers and how does it work?

Reddit Answers relies on an artificial intelligence model that draws from the millions of conversation threads on the platform to provide specific answers to our questions. Instead of simply showing us a list of links, this system generates a summary while directly guiding us to the most relevant communities and posts. All of this is complemented with several links so that we can delve deeper into the topic if we wish.

Unlike other tools that integrate artificial intelligence, such as ChatGPT or Google’s search systems, Reddit Answers focuses exclusively on the content that exists within its platform —which others cannot access without paying—. This is an advantage, from the company’s point of view, if we are looking for authentic opinions, personal experiences, and detailed discussions on very specific topics. While Google focuses on covering the entire Internet, Reddit has decided to focus on what it does best: connecting millions of users in conversations about absolutely everything.

Reddit Answers is available only in English and for users in the United States. The company has already confirmed that it will expand to other languages and regions soon, although we do not have exact dates for its availability.

A powerful tool, but not without risks

Although the idea behind Reddit Answers is interesting, especially for those of us who frequent the platform, its implementation also raises certain questions about the reliability of the answers. Reddit, like any other forum, hosts both quality content and erroneous or even malicious information. This is where one of the biggest challenges of this type of tool arises: preventing AI-generated summaries from including incorrect or biased information.

While hallucinations —the invention of data— by AIs is something that affects the entire industry, it is true that, in terms of training, filtering sources from most to least credible and accurate within the internet —where certain publications stand out— is easier than in the environment of an open forum. Here, Reddit trusts in the power of its community to maintain quality content, as this aspect will be crucial for the success of Reddit Answers.

Will it be enough to compete with Google?

At a time when artificial intelligence is redefining the way we search for information, Reddit Answers is a truly interesting option. The proposal does not seek to replace general search engines like Google, but rather to offer something they cannot match: a direct connection with experiences and discussions among people.

This makes it a complementary tool, especially for topics where the value of personal experience and interaction outweighs that of technical or more generic information. This is something we are seeing with different AIs, which are fragmenting the way we access information by specializing.

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Reddit Answers is just the beginning. Reddit’s commitment to artificial intelligence continues to evolve rapidly, and while there are still challenges to overcome, the company has the opportunity to redefine how we interact with its platform. From accessing specific communities to the ability to answer questions more accurately and quickly, Reddit Answers offers us a glimpse into the future of internet search.