10 Best Software For Marketing Agencies in 2023

Nobody disputes that marketing agencies must manage multiple clients, campaigns, and team members efficiently while remaining abreast of the ever-evolving marketing landscape. 

Without adequate software tools and systems in place to support them, agencies often must operate under emergency conditions to meet business demands.

But there is good news: software for marketing agencies can help improve this situation and simplify your work. 

Our team understands finding the perfect marketing software solution to expand your business may be challenging, but we have your back!

We have selected the ten top software options for marketing agencies across different categories that should be kept in mind when looking to take your company to the next stage in 2023.

Project management software 

FuseBase (formerly Nimbus)

FuseBase (formerly Nimbus) is an intuitive digital workspace designed to facilitate collaboration among agencies and digital professionals with existing clients at new levels. This marketing software makes it simple for clients and marketing teams to collaborate across projects using a browser extension; FuseBase (formerly Nimbus) provides all-encompassing project management solutions in one convenient place. Our agency management software empowers teams and individuals alike to establish efficient automated workflows within their workspaces.

You can create multiple workspaces, one for each project, where all the chaos can be organized. Users can chat, comment, allocate tasks, and integrate other tools in a secure, easily accessible environment. 

FuseBase (formerly Nimbus) project management software lets you collect performance evaluations from peers, managers, individual contributors, and departments.

FuseBase (formerly Nimbus) is a powerful marketing software tool that can help clients and facilitate internal project collaboration. Your marketing agency will also benefit from our FuseBase (formerly Nimbus) Portals feature. FuseBase (formerly Nimbus) Portals are no-code websites created using FuseBase (formerly Nimbus) Workspaces that let your team quickly add super pages from within FuseBase (formerly Nimbus) Workspaces to these portals, and then share them directly with clients through a single link.

Who uses FuseBase (formerly Nimbus)?

Marketing agencies, digital marketing specialists, content creators, and other individuals who wish to amplify their marketing initiatives often turn to our project management platform for assistance.

Best Features:

• Client portals. Client portals allow clients to access project information in just a few clicks while also collaborating with them via chats or tasks within the portal.
• Task management. By using the built-in progress bar, you can quickly prioritize and monitor tasks. 
• Time tracking. By keeping track of time spent working processes, planning, monitoring, and optimizing them becomes possible.
• Team collaboration. With our software for agencies, teams can easily coordinate processes by accessing work items in one secure place.  
• Bird’s-Eye view. It is easy to see the project progress by creating an overview. This will be obvious to everyone involved, including yourself, your team, and clients.
• Super docs. Unlike traditional documents, which allow only text to be combined together into one document, FuseBase (formerly Nimbus) Docs lets you text, images, audio/video, PDF, and any additional files all into a single document.  
• Permission management. Each workspace has a separate system of users, content, and permissions for security and project focus. Tap here and see by yourself!

Pricing:

• A free plan is available
• Paid plans start from $9/user/month
  

ClickUp

ClickUp is a revolutionary new project management tool with an easy-to-use dashboard and intuitive drag-and-drop capabilities that will improve your marketing efforts. ClickUp marketing software helps teams stay organized, prioritize activities, and complete projects through its customized task management, real-time communication, and scheduling software integration features.

Who uses ClickUp?

It is marketing software for project managers and agencies seeking a more streamlined, productive workflow automation management tool on a beautifully designed, intuitive interface.

Best features:

• Team collaboration. While integrating with Google Docs, ClickUp project management tool also offers its own version of Docs, dashboards, and whiteboards with an intuitive drag-and-drop interface to monitor the progress, brainstorm together, and manage content.
• Marketing timeline. A marketing timeline can help avoid bottlenecks.
• Native tracking time for managing processes. It allows you to manage your team’s resource planning and determine how much time is needed to complete a task.

Pricing:

• Free Forever: Feature-rich free plan
• Unlimited: $7/user/month
• Business: $12/user/month
• Enterprise: Contact for pricing
  

Teamwork

Teamwork is adaptable marketing software for managing projects that provides marketing firms with the resources they need to satisfy their clients’ demands for visual assets and more. Marketing firms can benefit from Teamwork project management tool since it facilitates the management of projects across many divisions. By making it easier to keep track of many chores, this program can boost efficiency. Also, keeping things organized can reduce the likelihood of missed deadlines and strained relationships with clients.

Who uses Teamwork?

Organizations that provide professional services to customers and strive to improve in areas such as workflow automation, profits, and employee satisfaction use this project management software. 

Best features:

• View the teamwork board. Views include board view, Gantt Chart view, and Project Health views.
• Powerful collaboration. Teamwork marketing software offers the Chat and Spaces extensions that allow teams to communicate, share content, and stay informed without leaving the Teamwork platform.
• Management of workload and resources. Teamwork offers these features to plan and forecast future resources or manage your team’s daily capacity.
• Tracking time. It helps you maximize every moment billed and understand how your agency spends its time.
• Robust reporting features. Monitor profitability and usage.

Pricing:

• Free Forever: Free up to five users
• Starter: $5.99/user/month
• Deliver: $9.99/user/month
• Grow: $19.99/user/month
• Scale: Custom pricing

Marketing automation software

HubSpot Marketing Hub

Although HubSpot’s customer relationship management features are more well-known, the company also provides one of the best marketing software that encompasses inbound marketing, research keywords, social media posts, and search engine optimization.

HubSpot’s social media management platform is ideal for marketing agencies since it keeps all of your marketing efforts in sync and arranged according to customers. You can see who has been communicating with your team and when, from when a consumer fills out a form on your website to when they call customer service.

Its advanced features include a form builder, Google Ads integration, keyword research, an email campaign management tool, and web analytics tools for measuring your campaigns’ and clients’ efficacy. 

Who uses HubSpot Marketing Hub?

Over 100,000 customers use HubSpot’s social media management tool in more than 120 countries to attract, engage, and delight customers.

Best features:

• Forms. Online form builders can help you with lead generation directly from your website.
• Live chat. Welcome site visitors to your website with automated chats and targeted welcome messages.
• Automation. This marketing software lets you automate operations across departments, personalize emails at scale, manage data in mass, perform data analysis, and more.
• Contact management. Add company and contact records with just one click. Log sales activities automatically and keep your records updated.
• Google Analytics. With Google Analytics, built-in dashboards, and marketing reports, you can make smarter decisions using actionable data for your simplified keyword research and influencer outreach efforts.

Pricing:

• Free foundational tools are available
• Marketing Hub
• Starter: Starts at $18/month
• Professional: Starts at $800/month
• Enterprise: Starts at $3,600/month
  

Wrike

Wrike is one of the effective digital marketing tools for marketing automation in multidisciplinary groups, and it also allows you to conduct competitive analysis, schedule meetings, and integrate with multiple apps like Microsoft Teams and Google Analytics. This is the right software for agencies whose intelligent advanced features help marketers save time and better organize campaigns while increasing productivity by as much as 40 percent. Teams can use automation to complete repetitive tasks, establish logical connections among tasks, and maximize the use of available resources.

Who uses Wrike?

Ideal marketing agency software for large and medium marketing agencies that value collaboration and manage numerous projects and clients. Wrike can help you achieve success by customizing its workflow automation features, fields, and customizable reports to fit your unique business.

Best features:

• Automated requests for work. Their customizable request forms allow you to instantly create campaigns, assign tasks to team members quickly, and automate client reports using tools such as Google Analytics – all within seconds!
• Workload management. Using marketing resource management software allows you to quickly assess the capabilities of each member of your team at once and stay aligned in order to complete work efficiently and on time.
• Marketing calendars. Marketing calendars give all employees an easy-to-access overview of global events, campaigns, and content production.
• Marketing dashboards. Dashboards can provide data visualization, tracking, and performance monitoring of events or campaigns.

Pricing:

• Business for Marketers – $24.80/user/month
• Enterprise for Marketers – contact for information
• Pinnacle for Marketers –  contact for information
  

Mailchimp

MailChimp stands alone as an unrivaled leader among marketing agency software options for email marketing and automation. Offering cutting-edge marketing tools, exemplary customer service, insightful articles, and data-driven suggestions to assist businesses worldwide in getting up and running successfully, Mailchimp’s marketing platform enables businesses to integrate social media platforms. This helps to develop multichannel campaigns spanning email, social media posts, landing pages advertisements and websites, allowing many agencies to expand their reach and increase sales.

Who uses Mailchimp?

Mailchimp has enabled over 12 million businesses of all sizes to successfully establish online stores, build customer bases and safely launch multichannel marketing campaigns.

Best features:

• Customer journey builder. It enables businesses to easily develop marketing automation to drive repeat business, customer retention and up to four times more orders with its platform.
• Retargeting Ads. Google Ad Network allows you to reach your target audience on Facebook, Instagram and other websites through targeted ad campaigns that use effective targeting techniques.
• Dynamic content creation features. Create personalized emails with little effort.  
• Webhooks. Webhooks lets your application receive information on email events in real-time and react accordingly. 

Pricing:

• Free $0 /month
• Essentials $6.50/month
• Standard $10/month
• Premium $175/month

CRM software

Close

Close, a sales CRM (customer relationship management software), was built to assist small businesses and startups in analyzing performance metrics, closing more deals, and bringing in more revenue across multiple platforms. This marketing agency software is the ideal essential tool for sales if you are a tech-enabled company that needs to scale but can’t afford expensive enterprise software. You can text, call, and email your leads straight from Close’s inbox without installing any extra programs. With the help of the system’s custom workflow management tools, predictive dialer, cold email automation, and sales enablement tools, you can easily connect with more prospects, follow up with them more frequently, and get more revenue quickly.

Who uses Close?

It can become a personal CRM for startups and small and medium-sized businesses. Scaling sales teams engaging in massive outreach will benefit most from Close.

Best features:

• Your team + Tasks. Create Tasks within leads for you and your team in a marketing agency to track and improve conversion rates. Notify yourself of unique actions not part of your usual workflow or ask a member of your team for help to provide an update, support, etc.
• Search + Smart Views. Search and Smart Views can help you prioritize leads that are important to you now. Use Power Dialer or Predictive Dialer for automated and expedited calling outreach.
• Reporting on sales funnels. Sales Funnel Reports are available for all plans. They allow you to gauge the health of your pipeline and identify leaks.  
• Customizable activities + fields. Flexible fields allow you to customize Close for your specific sales process. Organize the most critical prospect information and report it directly in your CRM.
• Integrations. Integrate Close with your existing tech stack using 100+ native integrations.  

Pricing:

• Startup – $49/month includes one user
• Professional – $299/month includes three users
• Enterprise – $699/month Includes five users
  

Zendesk Suite

To put it simply, Zendesk Suite is a customer relationship management platform for salespeople in any marketing agency. This sales platform provides a centralized hub for monitoring all communications with clients. It can be set up in no time and is simple to operate: Seventy percent of businesses can get Zendesk up and running in a week or less. Your staff will have more time for sales and less for data input, allowing them to be more productive. Eighty percent of Zendesk’s users think the software has improved their businesses’ productivity.

Who uses Zendesk Suite?

Zendesk software is used by over 110,000 businesses to improve their clients’ customer experience. This software is highly adaptable and scalable, making it suitable for any size company.

Best features:

• Unified agent workspace omnichannel. You can consolidate all customer data and track interactions across multiple channels.
• Reporting and analytics. Customer tracking and reporting allow you to measure and analyze SEO metrics such as customer behavior, history, and service metrics.
• Automation and routing of conversations. Routing helps your team to streamline workflows. It does this by automatically sending support tickets to the best agent to handle a particular request.
• Help center. Customers can quickly access information through self-service options such as a FAQ section and a help center without having to schedule meetings with a representative or wait for one.

Pricing:

• Suite Team – $55/month per agent
• Suite Growth – $89/month per agent
• Suite Professional – $115/month per agent
• Suite Enterprise – contact us for a comprehensive solution that meets all your enterprise needs.

Accounting software

Quickbooks Online

Whether you’re on the go or at your desk, you can take care of business with the help of QuickBooks Online marketing agency software.
QuickBooks, a business accounting management platform used by more than 4.5 million people, is both intuitive and powerful. You can maintain order in your financial records, as well as issue invoices, monitor stock levels, and process payroll. Using QuickBooks Online, you can streamline your processes, save time and expedite your payments. The best part is a full free 30 days of use is completely risk-free.

Who uses Quickbooks Online?

The best accounting and financial management program for small businesses.

Best features:

• Assign lead accountants. You can assign a team member to a client or invite a firm accountant directly.
• Automated bank feeds and transaction sorting. You can upload transactions, receipts, and statements to the appropriate client’s file nightly. This will give you access to client data whenever you need it.
• Month-End review. QuickBooks will scan all transactions for the month and list any missing data or issues. It also provides a detailed list of month-end tasks.
• Worksheets are built-in. There is no need for files to be transferred between tools in order to complete a compilation engagement. QuickBooks already contains your client’s data.
• Pro Tax has tax built-in. Directly file tax returns from QuickBooks Online Accountant. Pro Tax is built into QuickBooks Online. You can easily file T1 and/or T2 tax returns without having to export data.

Pricing:

• 30-day free trial
• Simple Start – $30/month
• Essentials – $60/month
• Plus- $90/month
• Advanced – $200/month
  

FreshBooks

FreshBooks is an online accounting and invoicing software that helps you save time, automate administrative tasks, keep your books in order and give your firm a more polished appearance. FreshBooks was founded on the premise that keeping accurate financial records should not be time-consuming or difficult.

Who uses FreshBooks?

FreshBooks is online bookkeeping software developed specifically for independent contractors. Don’t waste time filling out papers when you may be getting revenue.

Best features:

• Estimates and proposals in the app. Customized proposals and estimates simplify client onboarding, billing and setup. You can also turn your estimates into invoices that are ready to pay in seconds.
•   Pre-populated chart of accounts. The Chart of Accounts provides a comprehensive and easy-to-understand overview of your business’s financial accounts.
• Projects. Projects help you and your clients stay organized by keeping their invoices, expenses and team members in order.
• Track time. This feature allows you to quickly transfer tracked time to your payroll, clients or projects.

Pricing:

• Lite – $8.50/month
• Plus – $15.00/month
• Premium – $27.50/month
• Select – Customize your plan to suit your business needs

Bonus: Software powerpack for small marketing agencies