The actors regret having sold their image rights to artificial intelligence companies

The growing interest of companies in artificial intelligence (AI) has generated an intense debate about its applications in various sectors, including media and entertainment.

Recently, there has been a notable increase in the use of AI-generated presenters on television, which has led to several actors selling their image and voice rights to technology companies, such as Synthesia, usually in exchange for quick financial compensation.

However, actors like Adam Coy and Simon Lee have expressed their regret after making hasty decisions without considering the long-term implications.

Innovations in AI in the media raise ethical concerns among industry professionals

Their avatars have been used to promote dubious content, ranging from scams to conspiracy theories, which has compromised their professional reputation. Although these collaborations may seem appealing at first, many artists simply do not understand the permanence of the agreements they sign.

Synthesia, one of the leading companies in the creation of AI avatars, has closed multimillion-dollar deals with other companies, and although it claims to have strict policies to prevent abuse, harmful content sometimes escapes its control.

For example, actor Connor Yeates has found his image associated with political propaganda that goes against the platform’s terms of use. The clauses designed to serve as safeguards in these contracts have not ensured that harmful videos are removed once published.

Some actors, justifying their decisions by the money received, argue that this approach can benefit them financially in the short term. However, many in the industry warn that these decisions can negatively affect their future careers. The landscape of AI in entertainment, while promising innovation, raises ethical concerns that are still far from being resolved.