The CEO of Take-Two is clear: a success like GTA would not be possible with AI

Generative artificial intelligence is transforming the landscape of video game development and production, offering the possibility of creating characters and narratives more efficiently. However, this technological revolution raises concerns among many employees in the sector, who fear that AI may threaten their jobs. An industry leader, Strauss Zelnick, CEO of Take-Two Interactive, owner of Rockstar Games, has expressed his skepticism about the potential of AI to generate significant cultural hits.

Success arises from creativity and innovation, not from rehashing data

In a recent interview, Zelnick argued that major successes in the video game industry, such as the acclaimed Grand Theft Auto series, arise from innovative and creative ideas, not from the use of pre-existing data by artificial intelligence. “I am not worried that AI will generate hits, because it is based on existing data. Major hits are prospective and, therefore, must be created from scratch,” he commented, emphasizing the importance of human creativity in the development process.

Zelnick also offered advice for achieving success in the industry, suggesting that companies should attract the most talented creators and foster a culture of innovation. “Encourage them to always try something new and to steer away from imitations,” he added. In addition, he emphasized the need to protect and adequately compensate creators, especially if their work is replicated by AI, stating that “even though the tools are digital, the creative genius is human”.

On the other hand, the CEO of Take-Two referred to the lack of news about the highly anticipated game GTA 6, which has not had public updates for 15 months. Although details are scarce, rumors suggest that any information should provide a significant revolution in gameplay, surpassing superficial improvements like a larger map or enhanced graphics.

GTA VI DOWNLOAD

GTA 6 is the new installment of the action-adventure sandbox in an open world by Rockstar Games. Wrapped in expectation and mystery, the sixth Grand Theft Auto marks the return of this legendary franchise 10 years after GTA 5 was released. Although little has been confirmed about the gameplay or the release date of this new GTA, everything seems to indicate that we are facing what will be the most expensive game in history. Still, with each passing day, new rumors and juicy leaks come to delight the entire gaming community. Would you like to know more? This is everything we know about GTA VI to date.