The lack of any major innovations in QuarkXPress‘ recent update to version 9 has left many dedicated Quark users disappointed at the evolution of the once unassailable desktop publishing application. As more companies and designers switch to Adobe products, especially InDesign, the question is: can Quark ever make it back from the brink?
While the latest QuarkXPress offers some great new features (such as the ability to create interactive books for iPads and support for eBook publishing), it can’t fight against the rising tide of users switching to Adobe. Most designers use multiple applications in their creative work, so it makes sense to use integrated products such as InDesign and Illustrator. Since Adobe products follow a similar kind of format and layout, once you’ve learned to use one, you quickly learn how to use the others in the suite.
Quark’s problems are not helped by the fact that it is incredibly expensive for what you get. The full package totals almost $2,000 and for about the same money, you could have the entire Adobe CS5 suite. Quark will not only have to start pricing its product far more competitively if its to keep up with Adobe, but will also have to make some serious innovations to give designers a compelling reason to choose it as their desktop publishing software of choice.