WhatsApp has officially launched WhatsApp Business (Android only for now) in Indonesia, Italy, Mexico, United Kingdom and the United States. It won’t be long before the app is released all over the world.
To be clear, the app isn’t aimed at you but rather small companies. WhatsApp business allows them to establish official communication channels with their clients. In addition, having a WhatsApp Business account is synonymous with security.. It removes all opportunities for criminals to fraudulently pass themselves off as companies in order to swindle WhatsApp users.
Companies can now create WhatsApp Business profiles that include data like a description of their business, email, official website and contact details etc.
Once businesses have a verified profile, they will have access to a number of tools including quick answers that’ll quickly answer the most commonly asked questions they receive. They’ll also be able to create custom welcome messages etc.
WhatsApp Business will also include analytics so that companies can monitor customer satisfaction.
More than 80% of small businesses in Brazil and India use WhatsApp to communicate with their customers and grow their business. This fact demonstrates how important WhatsApp’s new business app will be going into the future.
As a user, you don’t need to do anything. You don’t need to download WhatsApp Business (unless you have a small business of course). All you have to do is be aware of this new WhatsApp system and know that there is now a way for businesses to contact you officially using the popular messaging app.
Via: Tech Crunch