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Beats Music available in app store ahead of launch

Jonathan Riggall

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Beats Music is now available in the US app store, and should be live in Google Play soon. The app comes with a free one week trial, after which is costs $9.99 per month.

Beats Music enters a competitive market offering unlimited streaming of over 20 million songs with a subscription. Unlike Spotify and Rdio, Beats Music currently has no free account option, but it is instead trying to differentiate itself by offering better discovery and curation.

Beats Music available in app store ahead of launch

The app will ask you right away what genres you like, and then recommend songs and albums based on that. It will also have curated recommendations by ‘experts’. Beats Music also creates playlists by getting you to select words that tell the app what you’re up to and how you’re feeling. We’ll have to wait to see how successful that is.

Can Beats Music survive without a free mode to get users to sign up? Spotify has its own music discovery tools, and improving social features, so Beats Music will not have an easy ride. What Beats Music has is significant marketing and a powerful brand. Competition also comes via Kim Dotcom’s Baboom, although you can currently only hear his own album on that service!

Beats Music will be available for iOS, Android, Windows Phone and your browser.

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[Source: Beats Music]

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