CapCut: why is the editing app so popular among TikTok users?

Do you know CapCut? The video editing app from ByteDance, parent company of TikTok, enjoys great popularity among the pre-short video community. With more than 200 million active users, the app enjoys unprecedented success among Instagram, YouTube and TikTok users, where they can upload their perfectly edited short videos. But CapCut is especially popular among users of one of these apps: TikTok. Why is that?

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We’re not exaggerating: when you open TikTok and go to the For You feed, most of the videos you find will probably have a hashtag that alludes to CapCut, indicating that the video has been edited with this app. Beyond the basic editing functions of the TikTok app itself, CapCut offers an added value for content creators who want to attract attention with their videos: a wide variety of options accessible to the general public.

Yes, there are video editing apps like Final Cut Pro X or Adobe Premiere Pro, but if you’ve ever used these editing programs for professionals, you’ll have noticed that they are indeed for professionals. To perform any kind of editing, you’ll have to spend quite a bit of time figuring out how it’s done, plus you’ll have to use a PC or Mac. But CapCut offers a middle ground between the huge range of features of a professional editing app and the basic editing tools of TikTok.

With functions as varied and practical as Auto Velocity, which allows us to automatically adjust the speed of the videos so that they are synchronized with the music of our choice, fans of short videos have in their hands a very versatile video editing tool, capable of creating very colorful videos without having to spend a lot of time figuring out how it works.

And if you don’t know very well how to use them, don’t worry, you can find many tutorials on YouTube that will teach you, step by step, how to edit videos with the app. If you haven’t used it yet, try it and start uploading high quality videos to TikTok.

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