How To

How to create an ad campaign on Facebook

How to create an ad campaign on Facebook
Miranda Lucas

Miranda Lucas

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Are you ready to generate more likes, shares, or views? Or do you want to sell your product? Whatever reason you have, if you want to reach a lot of people who are already interested in what you have to offer, creating an ad campaign on Facebook will help you reach your goal.

facebook ad manager

How to create an ad campaign on Facebook

Ready? Find your business’s Ads Manager and then go to “ad creation” or click the “Create” button to create an ad with Guided Creation. This option will provide you with a step-by-step guide for creating ads. If you’d rather not have step-by-step instructions, switch over to Quick Creation.


As you can see in the screenshot below, Facebook offers plenty of options for creating a campaign and choosing an objective.

What’s your marketing objective?

What is the purpose of your Facebook advertising? What do you want out of Facebook advertising? Do you want to gain fans, achieve brand recognition, get video views, or one of the other options presented?

Pick one of the options. It will define the type of ad you will make. If you don’t know what the different options are, simply click on each one, and a summary will appear. Decide what sort of result you want and click it.

It’s all about your audience

The new screen contains heaps of options. It may seem overwhelming at first, but we will break it down one section at a time.

Name your ad something memorable

Think about your audience. Who are the people most interested in your message? Tailor your audience in terms of location, gender, age, and then some.

Under the “Detailed Targeting” section of your audience, include interests or demographics that people interested in your message may also share on Facebook. What kind of apps would they use? What sort of pages would they already engage with?

Choose your budget

How much money do you want to spend on your ad campaign? Decide your daily amount and then figure out if you would like to set a start and end date for your ad. You may choose to run your ad continuously — just don’t forget about it. You can also optimize your ad delivery and choose how you want people to see your ads, and select an ad format. When you finish here, add text or a call-to-action button, among other options, to improve your ad.

If you are happy with your selections, click “Confirm” to stick your ad in the queue to run. You will be able to check out its performance from your dashboard later. To run another ad, repeat the process.

Facebook ads made simple

And that’s all there is to it. Creating an ad in Facebook is easy and gets results — if you put in the time to tweak it your audience.

Learn all about Facebook’s next big thing right here.

Miranda Lucas

Miranda Lucas

Miranda Lucas is a writer based in Austin, Texas. Since graduating from the University of Michigan, she's written for numerous web-based publications. In her free time, she enjoys running, camping, and learning Spanish. Every year, she asks Santa for a second season of Firefly, but she's starting to think Santa isn't real.

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