Epic Games claims that they will not fight against AI as long as it complies with platform regulations

Epic Games has taken a clear stance regarding the use of AI-generated thumbnails in its popular title Fortnite. In a recent live stream, Dan Walsh, product management director, and Saxs Persson, executive vice president of the company, commented that it doesn’t matter what tools are used to create these images, as long as they comply with the platform’s rules. This marks a significant change in content moderation within the game, given the rapid evolution of AI technology.

A matter more of business than ethics for Epic

Walsh mentioned that the detection of AI-generated content is becoming increasingly complicated. “I believe that, to some extent, AI will become harder to detect,” he stated. Epic Games is more concerned about potential intellectual property infringements than about the origin of the images, whether created by machines or human artists. This has led the company to adopt a pragmatic approach that, according to Persson, still places humans at the center of the creative process.

However, this transition has raised concerns about the aesthetic quality of the AI-generated thumbnails. Many users feel that these images are generic and less appealing compared to those created by artists, which could affect the overall player experience. Persson commented that, although AI can facilitate certain workflows, there is no intention to replace artists in creating meaningful content for Fortnite.

The concern over copyright infringement is not new, as there were already examples of violative content before the rise of artificial intelligence. As the trend of AI-generated thumbnails continues, the gaming community must be vigilant about how Epic Games will manage moderation and content quality on its platform.

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