If you’ve been staying up late to scroll through your Instagram at 2 am again, you may have noticed how much Instagram is changing. There has been such a heavy focus on sharing people’s videos, even from profiles you don’t follow, that celebrities like Kylie Jenner have actually complained about it. Adam Mosseri is now taking a step back and rethinking the strategy.
In case you missed it, we posted last week about how Mosseri stated we should expect more videos on Instagram. He wasn’t kidding, as our feeds have flooded with Reels and videos from people we don’t follow or even care about. Head to Twitter, and even celebrities are saying it’s trying too hard to be the next TikTok.
Sadly, I have to agree. We’re all using Instagram because we love sharing our photos and building a portfolio, such as me with my novels, games, and bonsais. If the platform continues as it does, that means we all have to learn how to make fantastic videos instead, which is something I’m not even vaguely interested in doing.
Sure, the Reels and videos on Instagram aren’t bad. We all enjoy seeing some hilarious footage now and again. However, we don’t want it forced on us like TikTok groupies. There’s a reason some of us don’t bother with that video platform and remain posting images on IG instead.
Mosseri mentioned on Platformer that he’s glad they took the risk. They learnt a valuable lesson, one they can take back to the boardroom to rethink their strategy. It’s good to know they actually listen to their followers, even if we have to wait for celebrities to speak up before they do.