Microsoft presents a new way to play Xbox that is neither with consoles nor PCs

Starting April 23, owners of LG 2022 OLED TVs, 2023 Smart TVs, and newer models can enjoy a new way to access Xbox games through the Xbox app. This initiative allows users to play via Xbox Game Pass without the need to have a console at home, which represents a significant shift in Microsoft’s strategy to expand its gaming ecosystem.

A TV that is an Xbox

The advertising campaign titled This Is An Xbox aims to highlight that existing devices, such as televisions, smartphones, and tablets, can run Xbox games, democratizing access to its vast library of titles. To play, users will need a stable Internet connection and, although not mandatory, it is recommended to use compatible Xbox and PlayStation controllers to optimize the gaming experience. Additionally, it is important for those with Internet plans that include data caps to consider the implications this may have when playing via streaming.

Phil Spencer, CEO of Microsoft Gaming, has stated that the company’s goal is to increase the number of players in its ecosystem, understanding that “playing on Xbox” is not limited to a console, but also includes PC, mobile devices, and now smart TVs. Spencer emphasizes that, although consoles may not be the main source of income, the subscription to Xbox Game Pass, at 17.99 euros per month, is essential to ensure recurring revenue, a strategy that has become crucial following the recent layoffs at the company.

In other news related to Game Pass, Bethesda has recently released Oblivion Remastered, a title that will surely attract both new players and veterans of the world of Tamriel.

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