Netflix, Max, or Disney+ are going to make more money with their new policy that affects your wallet

The latest international study on the world of high-definition video streaming reveals that subscription revenues will grow almost three times faster than subscribers in the next five years, in a clear effort to increase profits by raising subscription prices and not the number of subscribers.

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According to a report by Ampere Analysis, the new eagerness of streamers to prioritize profits over subscriptions will soon be felt significantly in the landscape.

Ampere forecasts growth of more than 30% by 2029, as services focus on profitability and monetization per subscriber. In 2029, the annual revenues of the global subscription streaming market will exceed 190 billion dollars, of which Netflix will account for almost a third, according to the report.

Streamer Profit Set To Seriously Outpace Subs Growth Over Coming Years – Report: The streamers’ newly-discovered drive to prioritize profit over subs will soon be felt in the landscape in a big way, according to an Ampere Analysis report. The firm’s latest deep dive into… #Streaming #Netflix #Disney

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Objective: 2 billion subscribers worldwide

Although Ampere predicted that global subscribers will reach a milestone by surpassing 2 billion in 2029, this increase of 200 million in the next five years will be much smaller than in the previous five-year period, when subscribers doubled during the Covid-19 pandemic.

Netflix changed course a couple of years ago and was followed by several others. The contraction of the market and the Hollywood strikes contributed to the change in strategy.

In an attempt to improve their results, streaming companies have introduced measures such as ads and shared passwords. According to Ampere, subscription streaming is expected to generate an additional 22 billion dollars from advertising sales, as traditionally ad-free streaming services have switched.

Ampere forecasts that just under a third of subscriber growth will come from the Asia-Pacific region, with about 600 million people, a figure similar to that of North America.

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During the previous five-year period, North American subscribers more than doubled, while those in Asia-Pacific increased by 57%. The company also estimates a 20% increase in subscribers in the relatively untapped regions of Central and South America and Central and Eastern Europe over the next five years.