New IONIQ 4 Electric SUV in the Works for China Amidst Domestic Competition

Hyundai is forging ahead with its electric vehicle (EV) lineup, launching the IONIQ 9 in the U.S. and the budget-friendly Inster EV in Europe, while also preparing to introduce a new electric SUV in China, tentatively named the IONIQ 4.

As the world’s largest EV market, China presents both opportunities and challenges, especially with many traditional automakers reducing their presence amidst fierce competition from domestic manufacturers like BYD.

In a bold move, Hyundai is not scaling back but instead is increasing its investment in the Chinese market.

Leaked Photos Reveal Design of Upcoming IONIQ 4, Set to Stand Out in Hyundai’s Lineup

The company opened its first overseas digital R&D center in China last year, the Hyundai Motor China Advanced Tech and R&D Center, aimed at collaborating with local tech firms to tailor vehicles to meet the preferences of Chinese consumers. This center is expected to play a critical role in enabling Hyundai to compete effectively against local EV leaders.

The upcoming IONIQ 4 is anticipated to showcase distinctive local designs and technology, setting it apart from the brand’s other global offerings. Photographs leaked recently have provided a sneak peek of this electric SUV, which, unlike models such as the IONIQ 5, will feature a smaller and less boxy frame alongside modern design elements like a full-length light bar and closed grille.

Internally referred to as “OE,” the vehicle strongly suggests it could indeed be part of the IONIQ line, as all previous IONIQ models have had an “E” in their name. Hyundai is expected to unveil more details soon, including specifications and pricing, as the IONIQ 4 is scheduled for launch later this year.

As the competition in the EV space heats up, Hyundai’s strategy of localization and innovation could be pivotal in maintaining its market share in one of the most dynamic automotive landscapes globally.